Sr. Digital Marketing Manager
Updated on 3/26/2024
DigiCert

1,001-5,000 employees

Provides digital trust and PKI management solutions
Company Overview
DigiCert stands out as a global digital trust provider, offering robust security solutions to a diverse range of clients, from individuals to governments. Their product, DigiCert ONE, demonstrates technical prowess with its advanced, container-based design that enables rapid deployment and scalability. The company's emphasis on user-friendly design and efficient service rollout positions it as an industry leader in PKI management.
Data & Analytics
Consulting
Venture Capital
Energy
Cybersecurity
Real Estate

Company Stage

Private

Total Funding

N/A

Founded

2003

Headquarters

Lehi, Utah

Growth & Insights
Headcount

6 month growth

2%

1 year growth

5%

2 year growth

22%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Power BI
Agile
Python
Sales
UI/UX Design
MailChimp
Wordpress
Hubspot
SEO
Google AdWords
Marketing
Looker
Data Analysis
HTML/CSS
Google Analytics
CategoriesNew
Growth Marketing
SEO Marketing
Growth & Marketing
Requirements
  • Minimum of 8 years of digital/demand generation/growth marketing experience, with an emphasis on driving measurable revenue.
  • T-shaped/full-stack digital marketer with in-depth experience in at least two of these areas: SEO, SEM/PPC, analytics, funnel/conversion rate optimization (CRO).
  • Relevant education (for example: bachelor’s degree in marketing; industry certifications such as CXL, Hubspot, MECLABS Institute, DigitalMarketer; or other relevant professional certifications or education).
  • Proven ability to develop and communicate marketing messages that drive conversions (copywriting, value proposition development, etc.).
  • Experience in B2B, SaaS, tech/cybersecurity, and/or ecommerce strongly preferred.
  • Experience using relevant marketing tools such as Google Ads, LinkedIn Ads, Moz, SEMrush, Screaming Frog, Google Search Console, Microsoft Clarity, HotJar, MailChimp, HubSpot, etc.
  • Experienced working with web analytics platforms such as Google Analytics, Google Tag Manager, Matomo Analytics, Microsoft Clarity, HotJar, etc. Comfortable analyzing data. Knowledge of other data analysis tools such as PowerBI, Google Looker Studio, or Python is helpful.
  • An entrepreneurial mindset with a passion for lifelong learning. Wants to work in an agile technology company where project phases are measured in hours or days, not weeks or months.
  • Experience with conversion rate optimization best practices, including sales copywriting, value proposition development, conversion funnel optimization, A/B testing, and multivariate testing is helpful.
  • Some basic hands-on web tech skills (HTML, WordPress, etc.) will be very helpful.
Responsibilities
  • Track digital marketing results, identify opportunities, and plan/prioritize digital marketing initiatives to focus efforts on our best opportunities.
  • Drive revenue by planning, implementing, and optimizing digital marketing campaigns, especially funnel optimization (includes conversion rate optimization/CRO, upselling, cross-selling), search engine optimization (SEO), and search engine marketing (SEM).
  • Implement and manage web analytics to track KPIs, identify growth opportunities, track and analyze user journeys, and provide the data to inform and guide growth initiatives.
  • Collaborate with team members to build and launch multi-channel marketing campaigns for product launches to drive sales opportunities and revenue.
  • Take an “always be testing” approach to continually drive sustainable growth. Continually manage, measure, and optimize digital marketing efforts to improve ROI/revenue results.
  • Optimize the sales copy and UX of ecommerce pages, landing pages, ad copy, and other elements of the user journey to improve conversion rates, average order value, and retention.
  • Work with our content team to track and optimize the results from our content strategies and publication (blogs, SEO content, sales copy, etc.).
  • Work cross-functionally as needed (with content, design, development, product, etc.) to plan and implement digital marketing campaigns.
  • Stay up to date on the latest digital marketing trends, tactics, and strategies, to implement best practices in our marketing efforts.