Your mission is to:

• Develop and execute marketing strategies for Fnatic’s owned and partner physical and digital products, both go-to-market and always-on
• Oversee end-to end product/feature launches (including app), coordinating inputs from product development, Sales, Partnerships and Content & Social
• Lead the ideation, planning and execution of campaigns that integrate Fnatic and partner products seamlessly, ensuring alignment with Fnatic and partner objectives
• Identify, negotiate and manage partnerships with key collaboration opportunities
• Work closely with Marketing colleagues on campaign execution, ensuring campaigns consider other Fnatic brand activity holistically and are timed for optimal impact
• Keep up to date with industry insights across product and brand to ensure Fnatic is innovative and market leading in their marketing approach
• Establish KPI’s and regularly analyse performance of marketing efforts, including owning campaign ROI reporting and spend effectiveness
• Work closely with Marketplace colleagues on product landing pages, promotional activity and general shop look and feel; as well as reviewing ecommerce performance
• Collaborate with internal teams to align product marketing efforts with overall business objectives
• Work closely with Customer Support colleagues to understand end-user product experience and consider how this can be utilised in future campaigns
• Foster community engagement and reaction, maintaining on-brand responses
• Help devise and execute CRM/product marketing initiatives
• Support Business Development on ideation for potential concepts for product driven partners
• Own ad-hoc marketing projects as directed by your manager

We’re looking for:

• Track-record of memorable marketing activations for a consumer brand
• Understanding of youth culture and trends in media consumption
• Strong understanding of monetisation in digital properties, and the relevant metrics to monitor
• Solid marketing fundamentals, and experience working with marketing/creative teams to deliver feature-led campaigns
• A sense of urgency coupled with excellent organisation and time management
• Problem solving capability and ability to proactively identify potential blockers
• An innovative mindset but one that is always driven by data and insights
• Resourceful mindset and ability to do a lot with a little when necessary
• Knowledge of marketing best-practice and regulations
• Excellent written and verbal communication in English, other languages desirable

What we have to offer:

• The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business
• Hybrid onsite/remote work policy
• Private medical insurance (Vitality)
• Employee Assistance Programme (Health Assured)
• Enhanced parental leave policy
• Eyecare vouchers
• Cycle to work scheme
• Self-development book requests for the Fnatic Library
• Fnatic shop staff discount
• Fruit, drinks and snacks available daily in the office
• Regular lunch clubs, office drinks and other social activities