Full-Time

Account-Based Marketing Strategist

Posted on 11/20/2024

Grammarly

Grammarly

1,001-5,000 employees

AI writing assistance platform for users

Consumer Software
Cybersecurity
AI & Machine Learning

Compensation Overview

$123k - $169kAnnually

Senior

New York, NY, USA

Hybrid working model with in-person collaboration.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • Has 5+ years of relevant experience in B2B SaaS marketing and GTM functions, including 1+ years in a focused ABM role.
  • Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
  • Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
  • Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
  • Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
  • Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
Responsibilities
  • Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts.
  • Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
  • Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
  • Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
  • Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
  • Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Grammarly provides AI-driven writing assistance to help users improve their writing skills. Its platform offers various products, including Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education, which deliver writing support tailored to the context of the user's work. The service integrates with over 500,000 applications and websites, making it accessible for a wide range of users. What sets Grammarly apart from its competitors is its strong emphasis on security and privacy, which has earned the trust of 96% of Fortune 500 companies. The company's goal is to enhance communication for individuals and professional teams by providing reliable writing tools that cater to both personal and business needs.

Company Stage

N/A

Total Funding

$389.1M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

13%

1 year growth

19%

2 year growth

51%
Simplify Jobs

Simplify's Take

What believers are saying

  • Grammarly's partnerships with major institutions like Western Governors University and events like London Tech Week highlight its growing influence and market penetration.
  • The company's AI-driven suggestions and audience-aware features significantly enhance productivity and communication quality, as evidenced by the 1994% ROI reported by Databricks.
  • Grammarly's continuous innovation in AI writing assistance, including strategic suggestions and personalized, contextually aware features, ensures it remains at the forefront of the industry.

What critics are saying

  • The ongoing wave of tech layoffs could impact Grammarly's workforce and innovation capacity, potentially slowing down new feature development.
  • The competitive landscape for AI writing tools is intensifying, with new entrants and existing giants like Google and Microsoft posing significant threats.

What makes Grammarly unique

  • Grammarly's AI-driven writing assistance is tailored for enterprise-level deployment, offering advanced security and implementation controls that set it apart from general consumer-focused tools.
  • The company's focus on generative AI and responsible innovation, as highlighted in their partnership with CDW, positions Grammarly as a leader in ethical AI practices.
  • Grammarly's proprietary Writing Score API provides real-time quality checks, a unique feature that enhances its value proposition for educational institutions and enterprises.

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Benefits

Free food

Company Social Outings

Work From Home Policy

Unique Office Space

Health & Wellness Package

Paid Time Off

401K / Retirement Plan