Full-Time

Vans: Director of Retail Marketing and Visual Merchandising

Posted on 2/4/2025

VF

VF

Compensation Overview

$168.4k - $210.5kAnnually

+ Annual Incentive Plan + Sales Incentive + Commission Potential

Expert

Newport Beach, CA, USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Data Analysis
PowerPoint/Keynote/Slides

You match the following VF's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 10+ years of experience in DTC retail marketing with footwear and apparel brands
  • Strong strategic thinking, with the ability to develop and execute a comprehensive, integrated retail marketing strategy
  • Data-driven decision making: Utilize data insights and analytics to make informed decisions and optimizations regarding strategies, tactics, and engagement
  • Exceptional written, verbal, visual communication, and presentation skills, with a high proficiency in Keynote and Microsoft Office
  • Demonstrated experience with navigating multiple stakeholders and gaining alignment at the executive level
  • Proven collaboration skills, with the ability to work effectively with cross-functional teams and external partners
  • Proven ability to manage large, multi-million-dollar budgets and maintain efficient allocation of resources and cost-effectiveness of campaigns
  • Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, inclusivity, and accountability
  • Stay updated on market trends, competitor activities, and industry best practices to identify growth opportunities and maintain a competitive edge
  • Ability to travel 20-30% of the time
  • Bachelor's degree or higher in Business, Marketing, Merchandising, or related field or equivalent combination of education and experience
Responsibilities
  • Develop, drive & own DTC Retail Marketing vision and strategy for stores, brand and all product categories to fuel business growth and brand equity across Vans’ Americas Owned & Operated Stores and Outlets
  • Build, drive and monitor Americas retail marketing plans & tools related to Store openings, Store re-fits, Traffic Driving initiatives, Windows, 4-wall marketing and Visual Merchandising; from strategic planning to execution of key strategies / initiatives
  • Lead, manage and evolve retail marketing organization by providing the team with clear vision, coaching and motivation to support VF / Vans values and objectives
  • Plan and manage Americas retail marketing and store visuals budgets to align with strategic priorities, while maximizing efficiency and return on investment
  • Work closely with Brand Management, Media, Digital Marketing and Creative to ensure that campaigns, plans and tools are aligned across all channels
  • Partner with the Global Sr. Director of Brand Management and EMEA/APAC Retail brand teams to leverage knowledge and share best practices globally
  • Work closely with the Head of Marketing and cross-functional leaders including Americas VP, Retail Operations and Head of Merchandising, to deliver best-in-class consumer experience and achieve business goals
Desired Qualifications
  • Experience in global sport, lifestyle or outdoor brands preferred
  • Large Fleet, vertical retail and store opening experience preferred

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

INACTIVE