Vice President

The Vice President, Business Development is an entrepreneurial self-starter with exceptional interpersonal and communication skills, and extensive experience developing complex new business strategies for Fortune 100 clients. This individual should have a strong understanding of the digital marketing space, competitive landscape, and key client decision-makers.

This global role supports new business efforts across our 13 offices. As a senior member of the management team, the VP will lead the new business process from RFI through final presentations and negotiations, shaping both the client proposal strategy and final presentation in collaboration with the team. The ideal candidate will demonstrate poise, professionalism, and the ability to motivate and guide teams, navigate high-pressure decisions, and deliver solutions on tight deadlines.

The VP, Business Development will lead both Critical Mass solo pitches and inter-agency pitches within Omnicom. Superior client relationship skills are required to build trust with senior Fortune 100 executives.

You Will:

• Achieve annual revenue targets by successfully closing qualified inbound leads. Focus 70% of effort on running the end-to-end pitch process; 20% on generating new opportunities through the Omnicom network and intermediary partnerships; and 10% on managing Business Development team members.
• Lead the development of RFP/RFI responses and presentations, shaping the storyline and mobilizing teams to deliver solutions under tight timelines. 
• Inspire confidence in team members and effectively guide them through the response process. 
• Lead both Critical Mass solo pitches and inter-agency pitches within Omnicom. 
• Oversee forecasting and reporting on a weekly, quarterly, and monthly basis for the executive team and OMC leadership.
• Contribute to regular reports, business development and marketing plans, and pipeline updates. 
• Understand and internalize Critical Mass’ client criteria to appropriately screen new business opportunities. 
• Cultivate and maintain relationships with intermediaries to drive inbound lead generation. 
• Draw on industry insights, past agency experience, and client needs to help formulate strategy and solutions in collaboration with the team. 
• Represent the company at awards and industry events, networking with industry leaders and prospective clients. 
• Demonstrate strong intellectual curiosity and a desire to understand and address client pain points. 
• Grasp each client’s unique business needs and challenges, developing tailored responses that demonstrate Critical Mass’ understanding. 
• Possess strong critical reasoning skills and provide well-reasoned critiques and suggestions on the direction of initiatives, department, company, or specific pitches.

You Have:

• 10+ years of experience in an interactive agency or related service industry; Bachelor’s degree from a four-year college or university.
• Proven track record of developing relationships with key industry players and building partnerships with sophisticated Fortune 100 buyers in the digital marketing space to drive new business for Critical Mass.
• Demonstrated success in meeting or exceeding new business revenue targets.
• Ability to cultivate trust and credibility with peers and maintain strong working relationships across all levels of Critical Mass’ distributed organization.
• Excellent oral and written communication skills, with the ability to clearly articulate and succinctly communicate value propositions, strategies, and proposed solutions to clients.
• Experience interfacing with agency C-suite during pitch engagements.
• Demonstrated ability to thrive in an entrepreneurial environment, wearing many hats and making quick decisions with minimal management direction.
• Strong work ethic as a team-player; results-oriented, flexible, patient, adaptable, persuasive, and diplomatic.
• Solid understanding of internet marketing and website development, including areas such as search, content management, e-commerce, digital marketing, personalization, and portals.
• Experience managing and mentoring staff.
• General management experience, particularly in account management, is a plus.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.