Product Marketing Manager
Analytics
Posted on 8/28/2023
Visier Solutions

501-1,000 employees

People analytics & workforce planning software
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Marketing
Market Research
CategoriesNew
Growth & Marketing
Requirements
  • Experienced marketing SaaS and/or PaaS solutions to technical audiences
  • A passion for technology, a desire to build relationships and an ability to influence stakeholders to achieve positive outcomes
  • Ability to easily transition from high-level strategic thinking to creative and detailed execution
  • Experience driving the product strategy and roadmap for platform products
  • A "make it happen" mindset with a bias for action and ability to execute quickly, juggling multiple deliverables
  • Strong oral and written communication skills, necessary to articulate technical concepts to non-technical audiences and interact directly with customers/prospects as required
  • Ability to partner with other functions such as data science, engineering, user experience, and the broader Visier team
Responsibilities
  • Own messaging, positioning, segmentation, content, pricing & packaging, and go-to-market plans focused on technical audiences. You will also work to align our messaging with Visier's global messaging and marketing strategy
  • Act as the subject matter expert for Visier Products, including Visier People (SaaS), Alpine Embedded Analytics and the Alpine Developer Platform (PaaS). This includes the buyer journey surrounding technical products
  • Understand and translate industry insights to influence product and go-to-market strategy by conducting market research, participating in customer briefings, and analyzing metrics
  • With our Marketing team, develop a strategy to drive awareness and demand for various technical marketing initiatives (campaigns, social/digital media, roundtables, regional events and webinars, third-party activations, account-specific initiatives, strategic partnerships, and more)
  • Develop content for external marketing channels (blog posts, e-books, presentations, 1-pagers, thought leadership) as well as for go-to-market
  • Most importantly, you will be an evangelist and cross-functional leader to drive business results for the Visier business!