Full-Time

Paid Search Manager

Updated on 12/20/2024

Wpromote

Wpromote

501-1,000 employees

Digital marketing agency for business growth

Data & Analytics
Consulting

Compensation Overview

$72.5k - $85kAnnually

Junior, Mid

No H1B Sponsorship

Remote in USA

May be performed remotely in most states within the US, with some exclusions.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • 1.5-3 years of experience managing multiple client portfolios in paid search industry
  • Excellent verbal and written communication skills
  • Excellent analytical skills
  • Deep knowledge of the SEM industry and the paid search advertising model
  • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
  • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
  • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
  • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
  • An understanding of customer lifetime value and optimizing towards profits based on client margins
  • Ability to manage expectations and priorities
  • Experience presenting to senior-level client contacts
  • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
  • Experience with Google Suite
Responsibilities
  • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
  • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
  • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc.
  • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
  • Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
  • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
  • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
  • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
  • Analyzing paid search campaign results and adjust strategy and budgets accordingly.
  • Communicating with clients regularly to discuss goals and deliver results.
  • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates customized marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, Wpromote focuses on delivering measurable results that directly impact their clients' revenue. Their goal is to provide effective marketing solutions that drive significant growth for businesses of all sizes.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-powered creative tools boosts Wpromote's market position.
  • Expansion of social media advertising capabilities aligns with Wpromote's expertise in video content.
  • Rising importance of supply path optimization benefits Wpromote's partnership with PubMatic.

What critics are saying

  • Over-dependence on AI could reduce human oversight in campaign management.
  • Partnership with PubMatic may expose Wpromote to data privacy risks.
  • New leadership may disrupt existing client relationships or internal processes.

What makes Wpromote unique

  • Wpromote's proprietary Polaris platform offers unique AI-powered creative performance tools.
  • The agency's Challenger Culture empowers employees to innovate and challenge conventional marketing strategies.
  • Wpromote's integration of data analytics with creative strategies enhances ad performance.

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