Full-Time

Associate/Senior

Growth Architect, B2B, Bcg X

Confirmed live in the last 24 hours

Boston Consulting Group

Boston Consulting Group

10,001+ employees

Global management consulting for strategic solutions

Compensation Overview

$110k - $190k/yr

+ Annual Discretionary Performance Bonus + Profit Sharing and Retirement Fund Contribution

Junior, Mid, Senior

Company Historically Provides H1B Sponsorship

Boston, MA, USA + 11 more

More locations: Seattle, WA, USA | Washington, DC, USA | San Francisco, CA, USA | Los Angeles, CA, USA | Miami, FL, USA | Dallas, TX, USA | Chicago, IL, USA | Pittsburgh, PA, USA | New York, NY, USA | Brooklyn, NY, USA | El Segundo, CA, USA

You must live within a reasonable commuting distance of your home office. As a member of that office, it is expected you will be in the office as directed.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Social Media
Hubspot
Salesforce
Data Analysis
Requirements
  • 2-4+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.
  • Proven track record of driving qualified leads and achieving measurable results.
  • Strong understanding of B2B marketing best practices and strategies.
  • Expertise in B2B marketing tools and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
  • Strong analytical skills and experience using data to drive decision-making.
  • Experience with omni-channel marketing strategies and tactics.
  • Excellent communication, presentation, and collaboration skills.
  • A passion for B2B sales and driving customer adoption.
  • Bachelor's or Master's degree in marketing, business, or a related field.
Responsibilities
  • Incubate growth thinking into ventures at every stage, from ideation to customer adoption.
  • Evolve the industry standard for growth marketing best practices.
  • Rapidly invent transformative new strategies to validate, launch, and scale ventures.
  • Drive successful growth by leveraging the relationship between product, marketing, and technology.
  • Strategize, implement, and execute go-to-market activities for customer acquisition, engagement, and retention.
  • Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
  • Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
  • Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.
  • Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
  • Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
  • Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.
  • Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
  • Conduct A/B testing and other experiments to optimize marketing campaigns and improve performance.
  • Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
  • Optimize channel performance based on data analysis and insights.
  • Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.
  • Evaluate and develop demand gen strategies & campaigns with clients.
  • Leverage experience to support integrated marketing efforts and campaign orchestration.
  • Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).
Boston Consulting Group

Boston Consulting Group

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Boston Consulting Group (BCG) provides management consulting services to help businesses tackle complex challenges and improve their operations. They work with a variety of clients, including large corporations, non-profits, and government agencies, offering tailored solutions in areas such as strategy development, operational improvements, and digital transformation. BCG's approach involves closely collaborating with clients to understand their specific needs and delivering measurable results. What sets BCG apart from its competitors is its strong emphasis on talent development and a culture of continuous learning, which helps foster a skilled workforce dedicated to client success. Additionally, BCG is committed to making a positive social impact by addressing significant global issues like wealth inequality and promoting diversity and inclusion. Their goal is to drive transformative results for clients while also being a force for good in society.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Boston, Massachusetts

Founded

1963

Simplify Jobs

Simplify's Take

What believers are saying

  • Agentic AI trend offers BCG opportunities to integrate AI into client solutions.
  • Shift in smartphone manufacturing to India presents strategic advisory opportunities for BCG.
  • Record $128 trillion in global assets under management opens doors for BCG's strategic guidance.

What critics are saying

  • Boutique consulting firms offering specialized services at lower costs threaten BCG's market share.
  • Rapid AI adoption by competitors may outpace BCG's digital transformation efforts.
  • Economic uncertainties could lead to reduced client budgets, impacting BCG's revenue.

What makes Boston Consulting Group unique

  • BCG's innovative approach sets it apart in the management consulting industry.
  • Strong focus on talent development enhances BCG's ability to deliver exceptional client value.
  • BCG's commitment to social impact differentiates it from other consulting firms.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Parental Leave

Family Planning Benefits

401(k) Retirement Plan

Wellness Program

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