Full-Time

Media Manager

Mid Market

Updated on 1/10/2025

Tatari

Tatari

201-500 employees

Data-driven platform for TV advertising optimization

Data & Analytics
Consumer Software

Compensation Overview

$80k - $100kAnnually

+ Equity Compensation

Mid, Senior

New York, NY, USA

Hybrid RTO of 2 days per week; this is an in-office position.

Category
General Marketing
Growth & Marketing
Required Skills
Data Science
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3-5 years of experience with TV/Video media buying, planning, or platform/programmatic trading.
  • Understand TV and Streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans.
  • Experience in optimizing media buys based on performance outcomes and KPIs.
  • Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture.
  • Advanced presentation and communication skills. You are a strong communicator, both verbally and written, with the ability to blend quantitative analysis and creative thinking to present recommendations to clients and internal stakeholders.
  • You appreciate tech, product, engineering, data and analytics, and comfortable and quick at learning software and systems (i.e. Tatari’s proprietary buying platform).
  • Excellent analytical and troubleshooting skills, including intermediate to advanced skills in Excel and/or Google Sheets.
  • Detail-oriented, organized and able to manage processes and simultaneous workflows— ability to multi-task.
Responsibilities
  • Plan and purchase all types of TV and Streaming inventory: national, broadcast, cable, local, CTV, streaming (Direct IO and Targeted), video, sports, premium opportunities, etc.
  • Use data to optimize campaigns and monitor networks/publishers for inventory clearance, viewership, competitive, audience changes, etc.
  • Assess campaign performance in real-time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules.
  • Evaluate every single media purchase through a data and analytics lens + and negotiate pricing and plans where applicable.
  • Work closely with client strategy team to help clients scale and grow their business effectively - using real-time performance data to present relevant premium opportunities, strategic recommendations - equipping clients to understand the full funnel media implications.
  • Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc.
  • Participate, actively engage, and be able to answer complex media questions in client meetings.
  • Work alongside Product, Engineering, Data Science to assist in helping develop and upgrade our convergent TV ad platform.

Tatari provides a platform that allows businesses to buy, measure, and optimize their TV advertising campaigns, making the process similar to digital advertising. The platform uses advanced analytics to deliver real-time data, helping clients make informed decisions about their advertising strategies. This enables them to identify the best networks and programs to reach their target audiences effectively. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights and performance measurement, allowing for flexible management of campaigns. The company's goal is to transform the TV advertising landscape by making it as measurable and manageable as digital ads, ultimately improving clients' advertising performance and return on investment.

Company Stage

N/A

Total Funding

N/A

Headquarters

San Francisco, California

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Tatari won AdExchanger's 2023 Most Innovative TV Adtech Award.
  • Integration with Experian enhances Tatari's data and targeting capabilities.
  • The launch of Vault aligns with the trend towards privacy-first advertising solutions.

What critics are saying

  • Integration of TheViewPoint with FreeWheel increases competition for Tatari.
  • The launch of Vault may divert resources from Tatari's core business.
  • Reliance on third-party data providers poses risks if partnerships are disrupted.

What makes Tatari unique

  • Tatari transforms TV ads into a digital-like experience with real-time analytics.
  • The platform offers comprehensive campaign optimization across linear and streaming TV.
  • Tatari's data-driven approach helps clients make informed advertising decisions.

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Benefits

Competitive salary

Stock options

100% health insurance premium coverage

Unlimited PTO & sick days

Snacks, drinks, & catered lunches

Team building events

$1000 annual continued education benefit

$500 WFH reimbursement

$125 pre-tax monthly stipend to spend on whatever you want

Annual mental health awareness app reimbursement

FSA & commuter benefits

Monthly Company Wellness Day Off (During WFH)