Full-Time

Senior Partner Marketing Manager

Posted on 12/20/2024

Fivetran

Fivetran

1,001-5,000 employees

Automated data movement and management platform

Data & Analytics
Enterprise Software
Cybersecurity

Compensation Overview

$138.6k - $173.3kAnnually

Senior, Expert

Remote in USA

Full-time remote position based out of the US.

Category
General Marketing
Growth & Marketing

You match the following Fivetran's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of experience in Developing and executing comprehensive channel partner marketing strategies for channel partners
  • Proven track record of developing and collaboratively executing successful partner marketing programs, preferably with channel partners
  • Strong understanding of G/SI and reseller ecosystems, including channel sales, marketing, and enablement strategies
  • Understanding of channel partner marketing needs and the ability to tailor messaging and content accordingly
  • Excellent verbal and written communication skills, including the ability to communicate effectively with diverse audiences
  • Ability to balance multiple initiatives and make strategic decisions
Responsibilities
  • Develop and execute comprehensive channel partner marketing strategies for channel partners
  • Define bill of materials (BOM) for partners related to Fivetran GTM launches and campaigns and deliver BOM by repurposing foundational materials from PMM, content marketing, and demand generation
  • Ensure joint materials for every stage of the funnel are available for partners to leverage in their own efforts with their customers
  • Work with the Partner Programs team to upload materials into the Fivetran Partner Portal for partners to leverage
  • Collaborate with Fivetran Partner Development Managers and Partner Area Managers (as needed) to bring bespoke partner solutions to market
  • Evolve channel marketing communications strategy, inclusive of monthly newsletters, and work with the Partner Programs team to ensure alignment
  • Build and maintain strong relationships with marketing teams within key partners
  • Collaborate and communicate effectively with external partners as well internal cross-functional teams to effectively develop and execute joint go-to-market plans
  • Track and measure partner marketing performance, providing insights and implementing changes to optimize programs
  • Stay up-to-date on industry trends, competitor activities, and partner landscape to identify new opportunities

Fivetran provides an automated platform for data movement, helping businesses manage their data efficiently. The platform uses the ELT (Extract, Load, Transform) process to take data from various sources, organize it, and convert it into a format suitable for analysis. This automation is particularly useful for data engineers, allowing them to focus on more significant projects while ensuring reliable data pipelines. Fivetran offers over 400 pre-built, no-code connectors for easy integration with different data sources, and it automatically manages updates, data normalization, and schema drift. The company emphasizes security with customizable features that comply with regulations like GDPR and HIPAA. Fivetran operates in the cloud-based data management market, likely using a subscription or usage-based pricing model to serve its customers.

Company Stage

Debt Financing

Total Funding

$707.7M

Headquarters

Oakland, California

Founded

2012

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for hybrid cloud solutions aligns with Fivetran's hybrid deployment launch.
  • The rise of AI-driven analytics boosts demand for Fivetran's extensive connector offerings.
  • Emphasis on data governance presents opportunities for Fivetran's security features and certifications.

What critics are saying

  • Emerging competitors like Atlan could threaten Fivetran's market share.
  • Rapid expansion of connectors may lead to quality control challenges.
  • Reliance on major cloud partners poses risks if they develop competing solutions.

What makes Fivetran unique

  • Fivetran offers over 500 pre-built, no-code connectors for seamless data integration.
  • The platform automates ELT processes, freeing data engineers for strategic projects.
  • Fivetran's hybrid deployment allows pipeline operations in any environment, enhancing flexibility.

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Benefits

Health Insurance

Unlimited Paid Time Off

Stock Options

Professional Development Budget

Phone/Internet Stipend

Mental Health Support

INACTIVE