Full-Time
Social Media Manager
Hypebae
Posted on 6/28/2024
Hypebeast
501-1,000 employees
E-commerce platform for men's fashion and streetwear
Compensation Overview
$70kAnnually
Senior, Expert
New York, NY, USA
Requires onsite presence in New York for hybrid work setup.
- Minimum FIVE years of social media management, publishing, editorial content creation and distribution required (brand or agency)
- Passion, energy, and enthusiasm for social media
- Extremely passionate and knowledgeable about fashion, culture, and the different categories that Hypebae covers
- Excellent communication, collaboration, and planning skills with meticulous attention to detail
- Experience in managing social media teams
- Proven experience in developing and executing successful social marketing strategies that demonstrate tangible ROI
- Expert understanding of how brands should participate in social media in an authentic way
- Flexibility to work nights and weekends
- Candidate must be eligible to work in the US
- Conceive, implement, and measure social marketing campaigns on a daily basis across all relevant channels
- Launch, grow, and manage channels where relevant, ensuring milestones are set and met
- Execute social media publishing strategies while ensuring all posts are accurate, punctual, efficient, safe, and on-brand
- Report on campaigns and strategies in real-time to optimize each platform and ensure the most effective approach
- Develop tactics, plans, partnerships, tools that help achieve the business goals, including strategic partnership opportunities with TikTok/IG/X etc
- Lead all communication with international leads on priorities and best practices
- Maintain relationships with external and internal teams to brief and manage original content for distribution
- Manage daily social communication such as consumer responses, sentiment analysis, and inquiries
- Lead, hire, and develop the global Social Media team
HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a range of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle, which helps attract a young, urban audience. Unlike its competitors, HYPEBEAST focuses on limited-edition collaborations and capsule collections, making it a sought-after destination for exclusive items. The company's goal is to be the leading online source for men's fashion while engaging its audience with valuable content.
Company Stage
Seed
Total Funding
$857K
Headquarters
null, Hong Kong
Founded
2005
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 4%
Simplify's Take
What believers are saying
- Hypebeast's collaborations with high-profile brands like Air Jordan and Beats enhance its brand value and market reach.
- The company's ability to host and participate in significant cultural events, such as Milan Design Week and Hypebeast Flea, strengthens its community engagement and brand loyalty.
- The launch of a seven-storey HQ in NYC signifies robust growth and provides a multi-functional space for retail, events, and corporate operations.
What critics are saying
- The highly competitive nature of the fashion and streetwear market requires constant innovation to maintain relevance.
- Dependence on collaborations and limited-edition releases could lead to revenue volatility if these products fail to meet consumer expectations.
What makes Hypebeast unique
- Hypebeast uniquely combines e-commerce with high-quality editorial content, creating a dual revenue stream that sets it apart from traditional fashion retailers.
- The platform's focus on limited-edition collaborations and capsule collections attracts a highly engaged, trend-conscious audience.
- Hypebeast's strong presence in both the fashion and cultural editorial spaces establishes it as a thought leader, unlike competitors who may focus solely on retail or content.
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