Sales Manager

Location: London #LI-Hybrid

What is Sedna?

Sedna is at the forefront of revolutionising global trade, serving as the North Star for businesses navigating the complexities of international commerce. 

Our AI-powered platforms are designed to make global trade more efficient, transparent, and sustainable. As we continue to grow and innovate, we are looking for exceptional talent to join our journey and contribute to our mission of transforming global trade. 

Backed by $44 million in publicly disclosed funding from Series A and B funding rounds led by INSIGHT Partners, we now have over 8700 people working at 170 companies worldwide using Sedna to power their most important work - and it’s our people that make that happen.

About The Role...

As a Sales Manager at Sedna, you will lead from the front in guiding maritime organisations, such as owner operators, charterers, and port agents through digital transformation by streamlining communication, reducing operational friction, and enabling data-driven decision-making with our innovative email platform.

You will be responsible for coaching and scaling a high-performing global sales team that manages both new business and expansion opportunities. This includes owning sales strategy execution, supporting individual contributors to exceed targets, and driving consistent, repeatable success across a team with defined book of prospects and accounts. We will trust you to champion Sedna’s mission, foster team excellence, and deliver sustained revenue growth across both acquisition and account development.

Working in a fast-growth company means that no day is ever the same! But here are the main responsibilities and tasks you’ll undertake while working for us:

Industry and product knowledge

• Keep abreast of sales trends to strengthen your credibility in the industry and with your team and to ensure Sedna remains a market leader amongst other SaaS companies.
• Stay in tune with the experiences customers have with Sedna, so that you can apply these learnings to your team strategies.
• Use and learn about the product to enable you to support your teams, strengthen conversations with prospects, and ensure that use cases and sales strategies are on point.
• Attend and lead industry events to position Senda as being an innovative leader with regards to sales techniques.

Team Growth

• Design interview tasks and processes that will enable you to assess, identify and hire high-calibre sales reps.
• Actively promote Sedna as an employer of choice, encouraging an increase in quality in-bound applications.
• Run performance reviews and other team engagement and development strategies, ensuring that the skills and careers of individuals grows over time.
• Work with your sales enablement lead to define and execute on sales training strategies. 

Team Management

• Allocate and organise accounts and territories to sales reps, ensuring each rep has the opportunity to challenge themselves and succeed.
• Manage sales activity, ensuring revenue and other sales targets are met, and identifying and actioning any opportunities, issues and risks along the way.
• Identify deals that need additional support, and work with the sales rep to craft actionable strategies to manage and successfully close the deal.
• Monitor and measure sales performance, working with your team and other teams to implement strategies to improve sales metrics.
• Listen in, partner, and monitor sales meetings/calls with the purpose of providing detailed feedback that will improve the performance of each sales rep.
• Coach sales reps in order to help them outperform, both seasoned reps and newly promoted Emerging AEs (previously BDRs) into effective closers.
• Act as the champion for sales activity ensuring that your team is engaged and retained as a result of your leadership and vision, and that other internal teams are aligned to your team’s objectives and efforts.

Sales Best Practice

• Implement and constantly iterate sales processes, ensuring they are aligned to the company’s global approach and vision, but still tailored to local needs.
• Customise global sales tools, content and collateral to ensure relevance.
• Work closely with internal teams and senior leadership across the globe, to share learnings and maintain alignment.
• Oversee the development and maintenance of an sales playbook and library of training materials, ensuring that both new starters and existing team members have access to everything they need in order to perform highly
• Contribute to the Product, Marketing, Success, and other teams to help Sedna be a better company and platform, and in turn, make a bigger impact on our customers.
• Understand and apply best practice AI strategy in order to increase win rate.

Reporting

• Define the metrics that will measure sales success.
• Design and implement a reporting framework for your team to follow.
• Report on progress by segment, territory and individual - identifying trends or bottlenecks and implementing mechanisms to improve results.
• Use your reports to accurately forecast activity and pipeline.

Continuous improvement

• Contributing and maintaining data for effective forecasting.
• Contributing to the Product, Marketing, Success, and other teams to help SEDNA be a better company and platform, and in turn, make a bigger impact on our customers.
• Reflecting on successes and failures, and making improvements to your ways of working as a result.

About You

At Sedna, we believe it’s your skills and attributes that ultimately make you successful in a role. Here’s what we’re looking for:

• Self motivated - you are motivated to achieve in this role because of your enthusiasm - you relish pressure from others but don’t need it to succeed.
• Concise communicator - you can articulate a message in a calm, clear, focused way. You hold your audience’s attention, and they retain what you tell them. Equally, you actively listen and interpret what your audience tells you.
• Emotionally intelligent - you understand, use and control your emotions in positive ways, to relieve stress, empathise with others, overcome challenges, and diffuse conflict.
• Technical aptitude - you keep abreast with modern technologies and have the ability to learn and master them quickly.
• Coachability - you have the ability to adapt and improve as required.
• As part of our interview process, we ask that you complete a short survey ahead of meeting the team - This is to ensure that we will be the right kind of environment for you.

Our Values:

Finally, culture is important to us, so we also look for candidates who share our values:culture is important to us, so we also look for candidates who share our values:

• Stay Ahead, Stay Agile – We anticipate change, adapt with resilience, and lead with curiosity and customer insight.
• Execute With Focus – We turn strategy into action through ownership, clarity, and disciplined delivery.
• Work Together, Win Together – We collaborate across teams and with customers, building strong relationships that unlock greater impact.

Our Benefits:

• Flexible work with 3 core days per week in the office as a team
• Competitive salary + equity
• Private health care, including dental and optical
• Opportunity to learn and use the best sales tools available
• Learning and development benefits
• Access to 1000’s of gyms via Wellhub (including Frame, Barry’s, Gymbox and more)
• Premium membership to Headspace
• Premium Strava account
• Enhanced sick pay
• Enhanced parental leave
• Pension