Senior Commercial Lead
Violife UK
Updated on 11/30/2023

1,001-5,000 employees

Global leader in plant-based spreads and foods
Company Overview
Upfield, the world's largest plant-based food company, is a pioneer in its industry, leveraging its extensive experience since 1871 to drive innovation and deliver superior quality products. The company's commitment to a "Better Plant-Based Future" reflects its dedication to health, sustainability, and positive change, making it an ideal workplace for those passionate about these values. With iconic brands such as FLORA, RAMA, and COUNTRY CROCK under its umbrella, Upfield's industry leadership is evident, offering employees the opportunity to work with established and trusted products.
Consumer Goods

Company Stage


Total Funding





Amsterdam, Netherlands

Growth & Insights

6 month growth


1 year growth


2 year growth

London, UK
Experience Level
Desired Skills
Market Research
Business & Strategy
Sales & Account Management
  • Solid FMCG Expertise: Elevate your profile with your five years or more of senior-level experience within the FMCG sector, specifically in grocery. Your proficiency in Sales, Category Management, and Trade Marketing will serve as the cornerstone for your success. Previous exposure to working with a distributor is a significant advantage.
  • Analytical Acumen: Your prowess in working with data and translating it into actionable insights will drive Violife’s sustainable growth and overarching success. Your ability to identify trends and capitalize on opportunities will substantially impact our business trajectory.
  • Champion of Change: Upfield thrives on progress and innovation. Embrace your role as a catalyst for change, adapting positively to challenges and transforming them into stepping stones for advancement.
  • Passionate for Plant-Based: Your shared enthusiasm for plant-based products will align seamlessly with our mission. Your belief in the benefits of these products for consumers, customers, and the environment will resonate with our core values.
  • Leader & Mentor: This role requires the leadership of a small remote-based team
  • Strategic Planning and Business Development: You'll develop and execute comprehensive business strategies to drive sales and revenue growth. This involves identifying and evaluating new market opportunities, assessing competitive landscapes, and crafting strategies to strengthen our position as the top contender in the market.
  • Distributor Relationship: You will build and nurture a strong relationship with our key distributor, working closely with them to plan and deliver compelling retailer presentations. You will collaborate to ensure optimal product placement, visibility, and availability in the market.
  • Market Analysis and Insights: You will work closely with the Senior Category Manager to review market research and analysis to understand consumer preferences, market trends, and competitive dynamics and translate these insights into actionable strategies to capture new customer segments and enhance our product offerings.
  • Pricing Strategies and Revenue Optimization: You will develop pricing strategies that align with market trends, competitive positioning, and cost considerations. Continuously monitor pricing effectiveness and adjust strategies as needed to maximize revenue and profitability.
  • Product Launches and Brand Positioning: You will collaborate closely with cross-functional teams, including marketing and product development, to plan and execute successful product launches that are sustainably profitable.
  • Sales Performance Analysis and Reporting: You will rigorously analyze sales performance, market share, and other relevant metrics to track progress towards goals. Generate insightful reports and presentations for company leadership to inform strategic decision-making.
  • Collaboration and Communication: You will collaborate with marketing on promotional strategies, trade shows, and other initiatives to enhance brand visibility