🌱 Lead the Plant-Based Revolution in Grocery Retail with Upfield

If you’re seeking exhilarating challenges, a constant learning curve, and true ownership, the UK Violife team is looking for you!

A fantastic opportunity in a newly created role to take on commercial responsibility for the UK’s Number one plant-based cheese brand

Location: London, UK

Hybrid – Three days a week in the office / some travel in the UK will be required

About the position:

Located in London, you’ll report directly to the Head of Violife for Northern Europe and spearhead the commercial plans delivering sustainable, profitable growth for the brand. Your role as Senior Commercial Lead requires a blend of strategic thinking, leadership, business acumen, and interpersonal skills. With your expertise, you will contribute to the growth and success of Violife UK, positively impacting both the business and the broader food industry.

Your responsibilities will encompass:

• Strategic Planning and Business Development: You’ll develop and execute comprehensive business strategies to drive sales and revenue growth. This involves identifying and evaluating new market opportunities, assessing competitive landscapes, and crafting strategies to strengthen our position as the top contender in the market.
• Distributor Relationship: You will build and nurture a strong relationship with our key distributor, working closely with them to plan and deliver compelling retailer presentations. You will collaborate to ensure optimal product placement, visibility, and availability in the market.
• Market Analysis and Insights: You will work closely with the Senior Category Manager to review market research and analysis to understand consumer preferences, market trends, and competitive dynamics and translate these insights into actionable strategies to capture new customer segments and enhance our product offerings.
• Pricing Strategies and Revenue Optimization: You will develop pricing strategies that align with market trends, competitive positioning, and cost considerations. Continuously monitor pricing effectiveness and adjust strategies as needed to maximize revenue and profitability.
• Product Launches and Brand Positioning: You will collaborate closely with cross-functional teams, including marketing and product development, to plan and execute successful product launches that are sustainably profitable.
• Sales Performance Analysis and Reporting: You will rigorously analyze sales performance, market share, and other relevant metrics to track progress towards goals. Generate insightful reports and presentations for company leadership to inform strategic decision-making.
• Collaboration and Communication:  You will collaborate with marketing on promotional strategies, trade shows, and other initiatives to enhance brand visibility

So, what does it take to be successful in this role?

Your Success Blueprint:

• Solid FMCG Expertise: Elevate your profile with your five years or more of senior-level experience within the FMCG sector, specifically in grocery. Your proficiency in Sales, Category Management, and Trade Marketing will serve as the cornerstone for your success. Previous exposure to working with a distributor is a significant advantage.
• Analytical Acumen: Your prowess in working with data and translating it into actionable insights will drive Violife’s sustainable growth and overarching success. Your ability to identify trends and capitalise on opportunities will substantially impact our business trajectory.
• Champion of Change: Upfield thrives on progress and innovation. Embrace your role as a catalyst for change, adapting positively to challenges and transforming them into stepping stones for advancement.
• Passionate for Plant-Based: Your shared enthusiasm for plant-based products will align seamlessly with our mission. Your belief in the benefits of these products for consumers, customers, and the environment will resonate with our core values.
• Leader & Mentor: This role requires the leadership of a small remote-based team

What’s next

If you’re ready to make a significant impact, click the apply button now! For enquiries, connect with Richard Hodgson, Talent Acquisition, via WhatsApp at +44(0)7826 900 399. 

We understand your resume might not be up to date, so we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace. we understand that you might not meet all the requirements in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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