Trade Marketing

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

Find your purpose at Unilever. Lead innovations that drive our business to win and grow. Learn from brilliant leaders and diverse colleagues in a global environment, becoming your best self.

KEY RESPONSIBILITIES:

Definition of the annual plan of the category of the out-of-home channel, focus on the HORECA channel.

Design and develop action plans for the channel that include:

• Segmentation and action plan by type of customer
• Definition of assortment (suitable products and formats)
• Definition of the execution strategy of the distributor and sales force
• Promotional policy
• Activation plan for the POS

Lead the execution of strategic projects with sales teams aimed at winning at the point of sale.

Define the KPIs of execution of the annual strategic plan and define together with the systems team the reporting of those KPIs and subsequent follow up.

• Definition of the execution targets and KPIS for the Sales team.
• Analysis and segmentation of customers by type and channel.
• Identification of deviations and development of corrective actions when necessary.

Work as a team with the sales and marketing team to define activation plans according to channel and customer needs, suitable for each brand.

Lead client meetings alongside key account managers to ensure alignment and strategic collaboration.

Oversee agency relationships, including campaign management, briefings, and project execution.

WHAT YOU NEED TO SUCCEED:

EXPERIENCES & QUALIFICATIONS

• Degree in Business Administration, Economics, Marketing, or similar 
• 5+ years of professional experience in a similar Trade Marketing position in the Away from Home channel. Very valuable experience in the out-of-home channel.
• Experience in HORECA channel.
• Advanced level of Spanish and English.
• High computer skills in PowerPoint (presentations) and Excel (analysis).

SKILLS

• Person with a high component of leadership and proactivity and initiative.
• It is essential to have experience in managing projects with sales teams.
• Proven experience in passion for growth and teamwork.

LEADERSHIP

• Critical SOL (Standards of Leadership) Behaviors
  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.