Full-Time

Content Manager

Mobile App

Updated on 7/14/2025

Elf Beauty

Elf Beauty

501-1,000 employees

Affordable cosmetics and skincare products

No salary listed

Ahmedabad, Gujarat, India

Hybrid

Hybrid position requiring 3 days in office and 2 days remote.

Category
✍️Content & Writing (2)
,
Required Skills
UI/UX Design
Figma
Requirements
  • 2-4 years of experience in content management, preferably within a mobile app environment.
  • Hands-on experience with CMS platforms (drag-and-drop experience preferred).
  • Experience setting up push notifications in Braze (or similar platforms).
  • Basic understanding of Figma for reviewing and collaborating on visual content.
  • Familiarity with SFCC (Salesforce Commerce Cloud) is a plus.
  • Strong understanding of mobile app UX/UI and content strategy.
  • Excellent project management skills and attention to detail.
  • Strong collaboration and communication skills, working with cross-functional teams.
Responsibilities
  • Manage and update app content using our drag-and-drop CMS to ensure an engaging, seamless user experience.
  • Have a strong understanding of ecommerce
  • Develop and maintain a mobile app content calendar, ensuring timely updates and alignment with key marketing initiatives.
  • Set up and optimize push notifications in Braze, ensuring relevant and personalized messaging for users.
  • Collaborate with designers, product teams, and marketers, utilizing Figma to review and align visual assets.
  • Work closely with the e-commerce and product teams to ensure app content supports business goals.
  • Monitor app content performance, track KPIs, and recommend improvements.
  • Ensure brand consistency and content accuracy across all mobile app touchpoints.
  • Stay up to date with mobile app trends, UI/UX best practices, and emerging content strategies.
Desired Qualifications
  • Familiarity with SFCC (Salesforce Commerce Cloud) is a plus.

e.l.f. Beauty offers a diverse selection of cosmetics and skincare products aimed at the mass-market beauty industry. The company focuses on providing high-quality makeup and skincare items at affordable prices, making beauty accessible to a wide range of consumers. e.l.f. Beauty's products include makeup for the eyes, lips, and face, as well as skincare essentials like cleansers and moisturizers. Their business model emphasizes low marketing and packaging costs, allowing them to pass savings on to customers. e.l.f. primarily sells through its website and major retailers such as Target and Walmart, ensuring broad distribution. A key differentiator for e.l.f. is its commitment to vegan and cruelty-free products, appealing to ethically-conscious consumers. The company's goal is to make beauty products affordable and accessible while maintaining a focus on ethical practices.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Rhode brand expands e.l.f.'s reach into celebrity-backed skincare.
  • Partnership with NWSL enhances brand visibility among young women.
  • Collaboration with Pinterest for personalized beauty tools boosts customer engagement.

What critics are saying

  • $1 billion Rhode acquisition may strain financial resources if synergies aren't realized.
  • Class action lawsuit over slack-fill could harm brand reputation and incur penalties.
  • Sports partnerships may not significantly boost sales if target audience doesn't engage.

What makes Elf Beauty unique

  • e.l.f. Beauty offers vegan and cruelty-free products appealing to ethical consumers.
  • The company maintains low prices by minimizing marketing and packaging costs.
  • e.l.f. Beauty uses a multi-channel distribution strategy to reach a broad audience.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Performance Bonus

Unlimited Paid Time Off

Paid Holidays

Hybrid Work Options

Company Equity

Company News

Britpop News
Jul 6th, 2025
Justin Bieber Spotted At Russian Bathhouse

The media personality - whose brand Rhode was recently acquired by E.l.f. Cosmetics for a major $1 billion deal - enjoyed a bite to eat at celebrity hotspot Sushi Park alongside Leonardo DiCaprio's ex Camila Morrone.

Personal Care Insights
Jun 16th, 2025
E.L.F. and Pinterest create color cosmetics tool for personalized makeup

E.L.F. Cosmetics has launched Color E.L.F.nalysis, a digital personalized beauty tool developed with social media platform Pinterest.

San Diego Wave FC
Jun 11th, 2025
San Diego Wave FC Teams Up with e.l.f. Cosmetics ahead of Pups at the Pitch Match on June 22

San Diego Wave FC teams up with e.l.f. Cosmetics ahead of Pups at the Pitch match on June 22.

Daily Mail
May 28th, 2025
Cosmetics giant acquires Hailey Bieber's Rhode in colossal $1 BILLION deal

Hailey Bieber is set to become a billionaire after agreeing to sell her skincare and beauty line, Rhode, to E.l.f. Cosmetics, the companies announced Wednesday.

Top Class Actions
Mar 12th, 2025
e.l.f. Cosmetics class action claims products contain non-functional slack-fill

Plaintiff Geneva Gonzales filed the class action complaint against e.l.f. Cosmetics Inc. on Feb. 25 in a California federal court, alleging violations of state consumer laws.