Full-Time

Sr. Growth Marketing Manager

Posted on 8/13/2024

Vimeo

Vimeo

1,001-5,000 employees

Video hosting and sharing platform

Compensation Overview

$100.8k - $154kAnnually

+ Variable Compensation + Restricted Stock Units (RSUs)

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Data Analysis
Requirements
  • 6+ years of proven experience in lead generation, growth marketing, or a similar field, with a track record of delivering measurable results.
  • Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion.
  • Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment.
  • Proficiency in analyzing data to inform campaign optimization and strategy adjustments.
  • Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership.
  • Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals.
  • Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion.
Responsibilities
  • Develop and implement a multi-channel lead generation strategy focused on converting our existing free and self-serve customer base into qualified enterprise leads.
  • Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed quarterly MQL and PQL goals.
  • Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion.
  • Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches.
  • Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards sales-ready conversations.
  • Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.

Vimeo is a video experience platform that allows users to create, host, and share high-quality video content. It offers a variety of tools and services tailored for different users, from individual creators to large teams. Vimeo operates on a subscription model, providing different tiers of features to cater to the needs of its diverse clientele. Users can also take advantage of additional services like video monetization and live streaming. Unlike many competitors, Vimeo focuses on delivering a premium video experience and fostering a community of creative storytellers. The company's goal is to empower users to connect globally through their video content, with billions of views on hosted videos each month.

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$437.7M

Headquarters

New York City, New York

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Vimeo can capitalize on the demand for video collaboration tools in remote work.
  • The rise of short-form video content presents new tool development opportunities for Vimeo.
  • 5G network expansion will enhance Vimeo's video streaming quality and accessibility.

What critics are saying

  • Emerging platforms like TikTok and YouTube Shorts increase competition for Vimeo.
  • AI-generated content saturation may challenge Vimeo's unique value proposition.
  • Potential EU data privacy law changes could impact Vimeo's operations and costs.

What makes Vimeo unique

  • Vimeo offers a comprehensive video platform for creators and enterprises globally.
  • The platform supports high-quality video creation, hosting, and sharing for diverse users.
  • Vimeo's subscription model provides tailored features for different user segments.

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Benefits

Unlimited paid time off

Company-matched 401k

Medical and dental

Daily breakfast, plus snacks and drinks aplenty

Company outings and events

Tuition reimbursement

Company equity

Company-matched charitable donations

Parental leave and adoption assistance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
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