Full-Time

Sr. Growth Marketing Manager

Posted on 8/13/2024

Vimeo

Vimeo

1,001-5,000 employees

Video hosting and sharing platform

Compensation Overview

$100.8k - $154kAnnually

+ Variable Compensation + Restricted Stock Units (RSUs)

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Data Analysis
Requirements
  • 6+ years of proven experience in lead generation, growth marketing, or a similar field, with a track record of delivering measurable results.
  • Expertise in email marketing with a deep understanding of how to leverage these channels for lead conversion.
  • Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment.
  • Proficiency in analyzing data to inform campaign optimization and strategy adjustments.
  • Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership.
  • Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals.
  • Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion.
Responsibilities
  • Develop and implement a multi-channel lead generation strategy focused on converting our existing free and self-serve customer base into qualified enterprise leads.
  • Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed quarterly MQL and PQL goals.
  • Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and ensure seamless lead handoff and conversion.
  • Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches.
  • Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards sales-ready conversations.
  • Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.

Vimeo provides a platform for creating, hosting, and sharing high-quality videos, catering to a wide range of users from individual creators to large teams. Users can utilize various tools and services to produce and distribute their video content effectively. Vimeo operates on a subscription model, offering different tiers that provide various features to suit the needs of its diverse clientele. This company stands out from competitors by focusing on high-quality video experiences and offering additional services like video monetization and live streaming. Vimeo's goal is to empower users to connect globally through their video content, facilitating creative storytelling and collaboration.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Vimeo can capitalize on increased demand for video collaboration tools.
  • The rise of short-form video content presents expansion opportunities for Vimeo.
  • 5G technology can enhance Vimeo's video streaming quality and speed.

What critics are saying

  • Competition from platforms like TikTok and YouTube Shorts is increasing.
  • Decentralized platforms like DTube may attract Vimeo's users.
  • Stricter data privacy regulations could increase Vimeo's compliance costs.

What makes Vimeo unique

  • Vimeo offers a comprehensive video platform for creators and enterprises.
  • Vimeo's AI capabilities support video creation in 28 languages.
  • Vimeo's subscription model provides diverse features for different user segments.

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Benefits

Unlimited paid time off

Company-matched 401k

Medical and dental

Daily breakfast, plus snacks and drinks aplenty

Company outings and events

Tuition reimbursement

Company equity

Company-matched charitable donations

Parental leave and adoption assistance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Observer
Mar 12th, 2025
Vimeo CEO Philip Moyer Is Approaching A.I. Differently: SXSW Interview

At SXSW, Vimeo announced a $30,000 grant, plus mentorship and equipment, to five filmmakers through the Vimeo Short Film Grant program.

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Mar 3rd, 2025
Vimeo Launches its First-Ever Short Film Grant in Partnership with Nikon and RED

So it's cool to see that Vimeo is partnering with Nikon and RED to launch Vimeo's first-ever Short Film Grant.

Stock Titan
Mar 3rd, 2025
Vimeo Launches Inaugural Short Film Grant in Partnership with Nikon and RED

Vimeo launches inaugural Short Film Grant in partnership with Nikon and RED.

Investing.com
Feb 24th, 2025
Vimeo director Glenn Schiffman purchases $106,199 in common stock

Vimeo has introduced AI capabilities in 28 languages, which has positively impacted enterprise bookings.

Music Business Worldwide
Jan 16th, 2025
Vimeo wins appeal in long-running copyright dispute with record labels

The record labels argued that Vimeo ignored clear signs of copyright infringement when its employees encountered recognizable recordings on the platform.

INACTIVE