Full-Time
Vice President Product Marketing
Posted on 12/21/2024
Sonatype
501-1,000 employees
Manages and secures open-source software usage
Senior
Remote in USA
- 5+ years experience leading a product marketing, customer success engineering, or sales engineering function at a growth technical product company focused on B2B
- Experience in DevSecOps or open source software industry preferred
- Experience in a high-growth, fast-paced environment preferred
- Hands-on technical or sales experience is a strong plus
- Ability to effectively lead sales enablement and training
- Understanding and simplifying challenging technical content
- Knowledge of trends and strong curiosity about learning new things
- Exceptional interpersonal, written/verbal communication skills and attention to detail
- A technical bachelor's degree is preferred
- Lead all aspects of global product marketing function in a fast-paced, high-growth private-equity backed DevSecOps product company.
- Define team-wide metrics and annual and quarterly plans and oversee the functional budget. Develop and deploy team-wide key competencies and best practices that strive to retain and grow talent.
- Serves as chief product advisor to executive leadership on Sonatype’s platform and product value messaging.
- Inform and drive comprehensive messaging and positioning strategies, ensuring maximum impact for product releases, lead generation, launch strategies, revenue growth, and enablement.
- Oversees competitive marketing intelligence programs (e.g., competitive intelligence, win/loss analysis, market intelligence). Analyze market intelligence and provide strategic insights that drive decisions throughout the organization.
- Lead Analyst Relations. Build and maintain strong relationships with industry analysts and influencers. Implement strategies to support positioning that keeps Sonatype ahead of the competition and well-positioned within analyst reports.
- Collaborate with customers, product management, sales, and marketing teams to ensure alignment on product messaging, launch strategies, event demonstrations, and sales enablement.
- Contribute to creating high-impact content communicating our value proposition, including sales pitch decks, white papers, product videos, and web/digital assets.
- Support the marketing team with demand generation campaigns and product launches and ensure technical accuracy in marketing materials.
- Design a competitive intelligence program that compliments product roadmap priorities and sales enablement.
Sonatype helps organizations manage and secure their use of open-source software, which is software that anyone can inspect and modify. Their main product, the Nexus Platform, automates DevOps processes and governs the usage of open-source software. This platform supports practices that combine software development and IT operations to speed up the development lifecycle and ensure high-quality software delivery. Sonatype serves a variety of clients, including IT leaders and developers across different industries, such as healthcare. Unlike many competitors, Sonatype offers both free and paid versions of their products, allowing users to manage software components effectively. Their goal is to provide tools that enhance software security and efficiency in development, generating revenue through subscriptions to their advanced features.
Company Stage
Growth Equity (Venture Capital)
Total Funding
$150.5M
Headquarters
Fulton, Missouri
Founded
2008
6 month growth
↑ 9%1 year growth
↑ 9%2 year growth
↑ 9%
Simplify's Take
What believers are saying
- Sonatype's partnership with OpenText enhances integrated vulnerability management.
- Availability in AWS Marketplace expands Sonatype's customer base.
- Growing demand for SBOM solutions boosts Sonatype's market potential.
What critics are saying
- Increased competition from companies like NetRise.
- Complex software supply chains limit market penetration.
- Dependency risks from integration with Fortify's application security testing.
What makes Sonatype unique
- Sonatype offers a comprehensive software supply chain management platform.
- The company supports 70% of the Fortune 100 with trusted tools.
- Sonatype's Nexus Platform automates DevOps processes and governs open-source software usage.
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Benefits
Distributed Workforce - Walls don’t make a company great, people do — and we have the best. While we have offices in the US in Maryland and Virginia, and also in London and Sydney, our growing and talented team lives and works anywhere and everywhere.
Mission Driven - We’re helping software developers harness the power of open source, while making software safer. What does that mean for you? An opportunity to join a smart, mission-oriented team that is changing how software is made.
Competitive Salary & Benefits - We believe in taking care of our team. That means more than just interesting work — it's great benefits, competitive compensation packages, flexible schedules, and an endless opportunity to learn and grow.
Open, Transparent, Diverse - Our varied experiences, locations, ethnicities, genders, and sexual orientations, make us a better company. That's why we're committed to bringing different backgrounds and perspectives into our organization.