Vice President Brand Strategy

Position Overview

VP, Brand Strategy 

Healthcare is a uniquely powerful category, where complex science meets high-stakes decisions and real human impact. 

In this space, extraordinary storytelling isn’t optional, it’s essential. The ideas that succeed are the ones that connect with HCPs, patients, and caregivers in ways that are meaningful, memorable, and grounded in truth. 

At BGBx, we’re all about unlocking that magic for our clients through scientific rigor. Turning data into insight. Insight into story. Story into ideas that actually move people. 

We’re looking for a VP, Brand Strategy who brings curiosity, creativity, and sharp thinking. Someone who loves uncovering the “aha,” shaping narratives, and helping bold ideas take flight. 

If you thrive on making the complex clear and the meaningful unforgettable, you’ll feel right at home here. 

What You’ll Do

Solve Business Problems 

• Be a trusted strategic partner to clients, helping navigate complex decisions with confidence
• Facilitate workshops and conversations that align teams and keep things moving forward
• Bring a clear point of view, backed by insight and evidence

Uncover Insights That Matter 

• Dive into clinical data, market dynamics, and human behavior to uncover insights that are both rigorous and resonant
• Spot patterns, tensions, and opportunities across HCP and patient journeys
• Turn complexity into clear, compelling strategic narratives that teams can rally around

Turn Thinking into Inspiration 

• Write smart, engaging creative briefs that spark ideas and energize teams
• Shape brand positioning, messaging, and communications across the lifecycle
• Help make science not just understandable, but interesting, human, and impactful

Build Connected, Modern Strategy 

• Work closely with Creative to develop breakthrough concepts, Account to connect strategy to client objectives, Medical Strategy to translate science with rigor, and Social Media and Omnichannel Engagement teams to orchestrate how ideas are delivered seamlessly across touchpoints
• Bring together brand, content, channel, and experience thinking into one cohesive strategic vision
• Keep the work grounded in reality while pushing it to be as clear and impactful as possible

Elevate the Work and the Team 

• Contribute to new business with stories that stand out and strategies that win
• Help define what great, integrated healthcare strategy looks like today
• Mentor and inspire strategists, sharing how you think and helping others grow

Who You Are

• A strategic thinker and natural storyteller who can turn complexity into clarity 
• Deeply curious about what drives behavior and always asking better questions 
• Comfortable navigating science, while staying focused on the human experience behind it 
• A storyteller at heart, known for crafting briefs and narratives that spark ideas
• A collaborative leader who brings people together and elevates the work 
• Someone who brings both intellectual rigor and creative energy, pushing ideas to be smarter, sharper, and more impactful

What You Bring

• ~8 years in brand strategy or planning in an agency environment, with experience in pharma, biotech, or healthcare marketing 
• A track record of delivering insight-driven, creatively inspiring, and strategically sound work
• Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics 
• Experience collaborating with medical, social, and CX or engagement strategy teams
• Excellent storytelling and communication skills across briefs, decks, and presentations 

Why BGBx

Because this work matters and it deserves bold thinking and real energy. 

At BGBx, we believe the best ideas come from smart, curious people who love solving complex problems together. We balance scientific rigor with creative ambition and build work that truly connects.

You’ll be part of a team that’s collaborative, driven, and always pushing to make the work a little sharper, a little smarter, and a lot more impactful. 

Salary Range: $200,000 - $240,000 CAD

The salary range provided represents what a potential hire may expect to earn in this role at BGBx. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGBx.