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Product Marketing Manager
Posted on 8/12/2022
McKees Rocks, PA, USA
Experience Level
Desired Skills
Social Media
  • 5-8 years of marketing experience and at least 2+ year of product marketing experience
  • BA/BS degree in marketing/business/communications or equivalent industry experience
  • Excellent written and verbal communication skills
  • Experience in leveraging multiple marketing channels and content types (e.g., Email Marketing, Demand Generation, Social Media) to drive engagement and adoption
  • Never-ending curiosity and a drive to improve process, knowledge, and delivery
  • Strong in the product marketing “combo”: excellent analytical skills plus an eye for the design with the ability to creatively and effectively storytell in presentations and other content formats
  • Demonstrated ability to succeed in a fast-paced, collaborative environment
  • Strong work ethic, positive attitude, and ability to multitask
  • Excitement to be a part of a global team and the flexibility to work with peers across different time zones
  • A plus: experience working in the mobile marketing/ad tech industry
  • Plan the launches of net-new products and features, and manage the cross-functional implementation of the plan
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our buyers
  • Partner with Demand Generation, Regional Marketing, Content Marketing, and Business Development teams to train them on the problems we solve for our partners; act as the primary thought leader for the initiatives you support and create internal content to educate team members on product nuances, benefits, and value
  • Understand the competitive landscape-be an expert on our competition and how they are positioned. Use this knowledge to update competitive resources and position our products and brand
  • Champion client testimonials and customer success stories, identifying new opportunities to showcase client success and leverage these stories to create client impact
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and content to support the retention of existing customers and the acquisition of new customers
  • Manage the deployment of the product newsletter in coordination with the product team

501-1,000 employees

App monetization platform
Company Overview
AppLovin is a mobile games company that connects people around the world with the best games.