Social Platform Specialist

Primary Responsibilities

• Stay up to date on X/Twitter’s evolving features, algorithm changes, content trends, and competitor benchmarks
• Maintain and share internal documentation or update briefs to keep teams aligned on platform updates and strategic shifts
• Serve as the in-house expert on X/Twitter best practices, audience behavior, and platform-specific opportunities
• Monitor and analyze key performance metrics such as engagement rate, impressions, follower growth, CTR, and content shares
• Generate weekly performance insights to inform content strategy and distribution; present findings to the VP of Social
• Recommend and execute A/B tests on tweet copy, post timing, visual formats, and thread structures to optimize performance
• Lead rapid-response strategy pivots in reaction to performance dips or algorithm updates-testing formats like polls, threads, and Q&A prompts
• Own the full publishing process on X, including writing engaging tweet copy, scheduling posts, selecting optimal timing, and ensuring consistency with broader brand campaigns
• Develop and enforce governance around platform usage, including compliance with data privacy regulations (e.g., GDPR, CCPA)
• Act as the go-to contact for troubleshooting platform tools and managing vendor relationships
• Train internal teams on X/Twitter tools, trends, and strategic platform usage to maximize reach and engagement

Experience & Requirements

• 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
• Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
• Deep knowledge of platform algorithms and content formats
• Analytical mindset with A/B testing and performance refinement experience
• Excellent writing, grammar, and organizational skills
• Ability to work cross-functionally and adapt in a fast-paced environment