Full-Time

Coordinator

Digital Marketing

Posted on 9/10/2024

Universal Music Group

Universal Music Group

10,001+ employees

Global music recording, publishing, and distribution

Consumer Goods
Entertainment

Compensation Overview

$44.4k - $50.2kAnnually

Entry, Junior

Santa Monica, CA, USA

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media
Required Skills
Communications
Adobe Creative Suite
Management
Wordpress
Social Media
SEO
Salesforce
Marketing
PowerPoint/Keynote/Slides
Requirements
  • 2+ years’ experience in digital marketing and developing Social Media strategies that serve a 360 purpose
  • Expert knowledge (and continued learning) of social media platforms including Instagram, Facebook, Twitter, and LinkedIn
  • Knowledge of Adobe Creative Cloud, CRM (MS Dynamics and, Salesforce are a plus).
  • Knowledge and experience in Microsoft Office (Word, PowerPoint) as well as project management tools (Monday.com)
  • Experience in maintaining corporate and/or entertainment websites using content management software and familiarity with web design and publishing (Sitecore, WordPress a plus).
  • Connected to pop culture trends and new viral phenomena; quick thinking and adaptability are plus to be able to react to viral trends in a timely manner
  • Understanding and ability to report on social media KPI’s, SEO and web traffic metrics
  • Great time management is a must; individual must take ownership of their schedule and use time and their team wisely to accomplish tasks
  • Self-starter and resourceful; requires minimal handholding from management once they’ve acclimated to the brand culture and guidelines/voice
  • Strong written and verbal communication skills
  • Must be comfortable presenting concepts in larger meetings and have an outgoing personality
  • Proactive attitude and ability to anticipate needs based on past asks and campaigns
  • Critical thinking and problem-solving skills, with ability to multitask
  • Bachelor’s degree in marketing, communication, or related field preferred but not required
Responsibilities
  • Drives digital marketing and social media campaign strategies, including content ideation, social calendar maintenance, schedules and manages against department KPI’s
  • Masters the LinkedIn platform for lead generation using highly targeted content and strategies
  • Ensures brand consistency in marketing and social media messages by working with various company department members maintaining the integrity of the company’s brand guidelines and mission
  • Collects client and lead data and analyzes their behavior and engagement to create comprehensive reports and improve future marketing strategies and campaigns
  • Uses a social media management platform (e.g. Sprout Social (or similar) for monitoring social listening, monthly reporting, lead generation, creating and scheduling content for all UPM accounts
  • Scrubs through key social media platforms daily to spot opportunities to engage with clients and leads, artists, and music-related brands
  • Analyzes recent music licensing reports to choose marketing-friendly client syncs to promote across our social channels, website, and marketing emails
  • Creates content for organic social as needed and also, repurposes existing content to include in e-mail blasts, online advertising, and licensing and partnerships collateral.
  • Assists Sr. Designer in creation and production of: Client proposals, One sheets, Presentation Deck layouts, Social media graphic assets, Video content assets, Website content
  • Uploads images and content to the internal website management system and works with Sr. Manager on publishing of content and page updates
  • Proactively looks for content capture opportunities with the Production team (tags along for recording sessions, special projects, etc.) to be then posted on company socials and website
  • Researches and monitors activity of UPM competitors on a quarterly basis, as well as clients and/or leads as requested by management team
  • Organizes and owns UPM’s collection of digital assets on server and cloud storage
  • Other requests by management as needed
Universal Music Group

Universal Music Group

View

Universal Music Group (UMG) is a leading music company involved in recording, publishing, and distribution across over 60 countries. It works with a variety of artists, from global stars like Elton John and Taylor Swift to independent musicians, providing services such as marketing and promotion. UMG generates revenue through music sales, streaming, licensing, live performances, and merchandising. The company aims to maintain its market leadership by offering comprehensive support to artists and maximizing revenue opportunities.

Company Stage

IPO

Total Funding

$3.9B

Headquarters

Santa Monica, California

Founded

1934

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • UMG's AI-driven analytics optimize marketing strategies and enhance consumer understanding.
  • The partnership with Modern Sky expands UMG's reach into the lucrative Chinese market.
  • UMG's focus on immersive experiences, like virtual reality concerts, creates new revenue streams.

What critics are saying

  • Drake's legal actions could harm UMG's reputation and result in financial penalties.
  • Limp Bizkit's lawsuit for unpaid royalties highlights potential financial liabilities for UMG.
  • UMG's 'Fan-Sational Holiday' campaign may face cybersecurity risks and data breaches.

What makes Universal Music Group unique

  • UMG leads the music industry with a diverse global presence in 60+ countries.
  • It offers comprehensive services, from recording to merchandising, for renowned and emerging artists.
  • UMG's strategic partnerships, like with WPP, enhance its advertising and promotional capabilities.

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Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

INACTIVE