Full-Time

Manager – Account Based Marketing

Posted on 12/13/2024

Postman

Postman

1,001-5,000 employees

API development and collaboration platform

Enterprise Software
Healthcare

Compensation Overview

$134.1k - $149kAnnually

+ Equity Package

Senior, Expert

Remote in USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Salesforce
Data Analysis
Google Analytics

You match the following Postman's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of marketing experience, with 3-5 years of account-based marketing and a strong track record of managing full-funnel ABM campaigns that generate revenue growth and pipeline expansion.
  • 1-2 years of people management experience, including mentoring, coaching, and leading a team of ABM specialists or marketers.
  • Hands-on experience with ABM tools and platforms, such as Demandbase, 6sense, Rollworks or similar technologies.
  • Strong knowledge of Salesforce
  • Data-driven mindset, with the ability to leverage analytics and reporting tools (Google Analytics, Tableau, etc.) to assess campaign effectiveness and identify areas of opportunity.
  • Excellent communication and interpersonal skills with the ability to build relationships across cross-functional teams.
  • Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment.
Responsibilities
  • Develop and execute comprehensive ABM strategies aimed at engaging and converting high-value target accounts across various stages of the customer lifecycle.
  • Lead, develop, and mentor a team of ABM specialists, helping them to grow both professionally and personally while fostering a culture of continuous learning and excellence.
  • Leverage data and insights to define key target accounts, account segments, and verticals, and create tailored marketing programs that deliver value at every touchpoint.
  • Design and oversee multi-channel campaigns that include email, content, paid media, events, and personalized outreach to increase brand awareness and drive pipeline generation within key accounts.
  • Ensure alignment with sales teams by maintaining regular communication and sharing insights on ABM performance, opportunities, and feedback.
  • Define clear KPIs and performance metrics for ABM programs, ensuring campaigns are delivering measurable results in terms of pipeline, revenue, and account engagement.
  • Collaborate with creative, content, and digital campaigns teams to create assets and messaging that resonate with target accounts.

Postman provides a platform for API development that helps developers and organizations design, test, document, and monitor APIs. The platform allows teams to collaborate effectively by sharing and managing APIs, making the development process more efficient. Postman operates on a subscription model with different pricing tiers for individual developers, small teams, and large enterprises, while also offering a free tier to attract new users. Unlike many competitors, Postman has played a significant role in supporting critical data exchange during the COVID-19 pandemic by providing API collections for healthcare professionals and government agencies. The goal of Postman is to streamline API development and enhance collaboration among development teams.

Company Stage

Series D

Total Funding

$422.2M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Postman's v11 update reduces collaboration friction, enhancing productivity for API professionals.
  • The acquisition of Orbit enhances API collaboration by integrating community growth tools.
  • Postman's focus on AI-powered API development positions it well for future technological shifts.

What critics are saying

  • Increased competition from Sequentum's public cloud API may attract developers away.
  • Rapid API growth may surpass current management tools, challenging Postman's platform efficiency.
  • Postman may be outpaced by competitors offering more innovative AI solutions.

What makes Postman unique

  • Postman offers a comprehensive API development environment for over 30 million developers.
  • The platform supports API-first development, automated testing, and streamlined collaboration.
  • Postman's subscription model caters to individual developers, small teams, and large enterprises.

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Benefits

Accidental Death & Dismemberment Insurance.

Dental Insurance.

Disability Insurance.

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Life Insurance.

Mental Health Care.

Occupational Accident Insurance.

INACTIVE