Chief Marketing Officer
Posted on 4/4/2023

1,001-5,000 employees

Integrated learning platform
Remote • United States
Experience Level
Desired Skills
Business Strategy
Data Analysis
  • The ability to create and articulate an inspiring vision for the organization, not only for the areas s/he is directly responsible for, but the enterprise as a whole
  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry
  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations
  • A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks
  • A leader who is self-reflective and aware of their own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement
  • An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in their beliefs, and active drive
  • Leads by Example with personal and professional integrity, high accountability and say/do ratio
  • Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of
  • Delivers Awesome Outcomes: Strategic mindset and business acumen, with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver, able to achieve results individually and through others, in fast paced, deadline-driven environments
  • Talent Magnet: Talent-focused leader, with demonstrated ability to coach, build and lead a high performing, diverse team
  • Better, Smarter, Faster: An agile learner, with a growth mindset, attention to detail and organizational skills. An operationally minded leader, with a focus on continuous improvement and innovation
  • Wins Hearts and Minds: An effective communicator, with the ability to connect the why and the what. A change agent, with proven delegation, motivation, and team building skills
  • You will be leading all brand, corporate and product messaging, PR/AR, web marketing, customer marketing, corporate events, demand marketing, alliance marketing, competitive/market intelligence, solutions marketing, business strategy and planning
  • Be the key spokesperson for the company with customers, press, analysts, partners and investors
  • Optimize go-to-market strategies and resources to help D2L rapidly open new geographies and industries and grow market share - both domestically and internationally
  • Partner closely with the Sales and Product organizations on demand generation and funnel-to-close approaches and execution, and be accountable for overall effectiveness of demand marketing programs for the company. Nurture opportunities to help prospects realize a need to transform their learning experiences to selecting D2L, and then building a long-term and productive relationship with the company
  • Build and lead a world-class integrated marketing organization by hiring, developing and retaining top talent; shape a collaborative, transparent and entrepreneurial culture
  • Implement effective measurement tools to track KPIs across the marketing function, mapping successes and areas of needed improvement. Continuously assess and glean insights around marketing effectiveness, using analytics to adapt, learn and support fast growth