Full-Time

Senior Paid Media Specialist

Confirmed live in the last 24 hours

dbt Labs

dbt Labs

501-1,000 employees

Cloud-based platform for data management

No salary listed

Senior

Remote in UK

Applicants must be based in Ireland or the United Kingdom.

Category
Growth Marketing
Growth & Marketing
Requirements
  • 5+ years of experience in paid media, including 4+ years of experience in paid search, ideally in B2B SaaS
  • Proven success in planning and executing paid media campaigns that drive leads, conversions, and revenue
  • Ability to think strategically while executing tactical, hands-on campaigns
  • Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
  • Excellent communication skills and a knack for cross-team collaboration
  • Knowledge of the sales funnel and effective marketing-sales alignment
  • A mix of creativity and analytics with a focus on continuous improvement
Responsibilities
  • Lead paid media for EMEA by managing paid search, paid social, and content syndication campaigns to drive leads and pipeline growth
  • Oversee EMEA paid media budget, ensuring efficient allocation of resources for maximum ROI
  • Track, analyze, and report on campaign performance, providing actionable insights to stakeholders
  • Continuously optimize campaigns using A/B testing, audience segmentation, and performance analysis
  • Optimize Google paid search campaigns by conducting keyword research, competitive analysis, and landing page tests tailored to the region
  • Partner with sales and regional teams to identify high-value target audiences, refine buyer personas, and design campaigns that deliver qualified leads into the sales pipeline
Desired Qualifications
  • Expertise in EMEA-specific marketing strategies, understanding regional nuances and market dynamics
  • Expertise in APAC-specific marketing strategies is also a plus
  • Experience managing large budgets in Google Search Ads
  • Familiarity with Account Based Marketing (ABM) strategies
  • Experience marketing to data personas, developer communities, Analytics Engineers, or in open source ecosystems
  • A background in fast-paced, rapid-growth startups with proven adaptability and resourcefulness

GetDBT.com is a cloud-based data management platform that helps companies improve their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and supports quick onboarding of new data developers. The platform stands out by offering features for governance and control of analytics code, ensuring data quality, and providing scalability to handle complex data needs. GetDBT.com aims to empower businesses to manage their data effectively through a subscription model with reliable support.

Company Size

501-1,000

Company Stage

Series D

Total Funding

$403.1M

Headquarters

Philadelphia, Pennsylvania

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Dbt Labs crossed $100M ARR, indicating strong market demand and growth potential.
  • Partnerships with major cloud providers expand platform capabilities and market reach.
  • Growing focus on data governance and compliance increases demand for dbt Labs' features.

What critics are saying

  • Increased competition from Fivetran's dbt cloud orchestration integration may affect market share.
  • Integration of SDF Labs poses risks of operational disruption if not managed well.
  • New executive appointments could lead to strategic misalignments impacting company performance.

What makes dbt Labs unique

  • Dbt Labs offers a unique open-source analytics engineering tool for data transformation.
  • The platform supports SQL-based data modeling, enhancing accessibility for data analysts.
  • Dbt Labs' acquisition of SDF Labs boosts SQL code comprehension and developer productivity.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-5%
LinkedIn
Feb 6th, 2025
Julia Schottenstein on LinkedIn: Congrats to my dbt Labs fam on crossing $100M ARR!!!!!!!! To everyone who…

Congrats to my dbt Labs fam on crossing $100M ARR!!!!!!!! To everyone who thought it was just a macro in the early days, as it turn out, you were wrong :)

TechTarget
Jan 15th, 2025
DBT Labs acquires SDF Labs to boost data transformation

DBT Labs acquires SDF Labs to boost data transformation.

SiliconANGLE
Jan 14th, 2025
dbt Labs Acquires SDF Labs for SQL Enhancement

Dbt Labs Inc. has acquired SDF Labs Inc. to enhance SQL code comprehension within its platform. SDF Labs, launched in June 2024, offers a framework for compiling and understanding SQL, built with Rust and integrated with dbt. This acquisition aims to boost developer productivity, improve data quality, and enhance dbt's user experience. SDF's technology will also benefit dbt's other products, such as dbt Mesh and dbt Copilot. SDF's team, including CEO Lukas Schulte, will join dbt Labs.

Adweek
Sep 20th, 2024
Revolving Door Roster Updates: Buntin, Cornett, Exverus Media & More

Dbt Labs appointed Sally Jenkins as chief marketing officer, a role that will capitalize on Jenkins' extensive experience in enterprise software and data-driven marketing.

Yahoo Finance
Feb 28th, 2024
dbt Labs Names Former Rubrik Exec Austin Stefani as Chief Revenue Officer

Additionally, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, will be joining dbt Labs' Board of Directors.