Senior Content Marketing Manager
Posted on 9/18/2023

51-200 employees

Toronto, ON, Canada
Experience Level
Desired Skills
Google Analytics
Sales & Account Management
Growth & Marketing
  • You're a subject-matter expert on content best-practices and SEO industry trends
  • You can manage and execute - you're not afraid to take on new projects, prioritize tasks, and solve problems in real-time using your own judgment
  • You have a desire to intimately understand the needs of our customers, with the ability to translate company priorities and product features into language that resonates with our audience and drives top of funnel conversion
  • Own the website's overall content marketing strategy and align all content output to ContactMonkey's quarterly business objectives (Leads, Opportunities, Demo Conducted, ARR)
  • Work cross-functionally with the product, sales, and customer success team to ensure that we're aligning and updating content based on different needs
  • Maintain expertly-organized editorial calendars for the content we deliver across all funnel stages and channels (blog, video, ebooks, reports)
  • Use search data (Ahrefs, SEMrush, Search Console, Google Trends) to understand user intent in order to drive SEO strategy and identify business opportunities
  • Perform fundamental on-page & off-page SEO activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, content development/management, metadata updates, and analysis of ContactMonkey web properties
  • Work closely with our SEO consultant and content team to ensure that all assets are SEO optimized, aligned to the latest SEO strategy, and reflect SEO best practices
  • Build and lead the content team, ensuring the production of high-quality content that aligns with business objectives
  • Own full-funnel reporting for content (Google Analytics, Hubspot, Salesforce)
  • Own the hiring and onboarding process of new content writers
Desired Qualifications
  • Proven track record of creating successful content programs in B2B settings
  • Demonstrated experience in designing and optimizing content team structure and processes
  • Deep understanding of content marketing and SEO, with experience in data-driven content marketing and content performance metrics
  • Strong leadership skills and previous experience managing a team
  • Exceptional writing and editing skills
  • Significant experience in content strategy and storytelling
  • Ability to adapt to changing circumstances and learn from failures
  • Efficient time management skills with the ability to prioritize tasks effectively