Full-Time

VP – Strategy

Market Access Marketing

Posted on 2/19/2025

Avalere Health

Avalere Health

201-500 employees

Consulting
Healthcare

Compensation Overview

$190k - $220kAnnually

Expert

Company Does Not Provide H1B Sponsorship

Remote in USA

Remote position available for candidates based in the United States.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Branding/Brand Strategy
Marketing

You match the following Avalere Health's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor's degree in related field; Master’s degree preferred (public health, public policy, marketing, communications, business administration)
  • 12+ years strategic planning or marketing experience, preferably in a market access, payer marketing, or managed markets agency environment
  • Experience with leading strategy for market access marketing, including pre-launch, launch, mature, and portfolio brands
  • Crisp and persuasive communications skills, both written and verbal
  • Exceptional and reliable organizational skills
Responsibilities
  • Advise, guide, and develop comprehensive market access strategy to support pipeline and inline assets in maximizing and communicating brand value
  • Lead and perform the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
  • Lead and develop market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
  • Lead the ideation and execution of market access marketing solutions, tactics, and activations that amplify brand performance
  • Lead and facilitate workshops, training meetings, launch meetings, and other key events on behalf of market access marketing clients
  • Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
  • Grow and contribute to the growth of the market access marketing offer by leading the strategy for RFPs, identifying organic growth, and supporting the sourcing of new business development opportunities
  • Lead collaboratively with account, medical, and creative partners on the delivery of market access marketing strategy
  • Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market access stakeholder attitudes, behavior, and perceptions
  • Identify external partners for collaboration and consultation as needed
  • Support leadership with growing the internal strategy team and cultivating strong talent
  • Be flexible with travel up to 20-30% of time as needed
Desired Qualifications
  • Experience with leading strategy for market access marketing, including pre-launch, launch, mature, and portfolio brands
  • Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
  • Highly skilled as an interdisciplinary thinker and curious strategist
  • Seamlessly skillful in balancing both collaborative work and independent work
  • Proven track record in leading and inspiring teams as well as upholding the organization’s culture
  • Highly adept at compelling storytelling and paving the path to brilliant creative
  • Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

null

Founded

2000

Simplify Jobs

Simplify's Take

What believers are saying

  • Avalere can capitalize on the trend of physician practice consolidation and corporate ownership.
  • The appointment of Amar Urhekar as CEO strengthens Avalere's global interdisciplinary capabilities.
  • Inovalon's acquisition enhances Avalere's analytics and data-driven service offerings.

What critics are saying

  • Increasing physician employment by corporate entities may reduce Avalere's influence in independent practices.
  • Corporate ownership shifts in healthcare may not align with Avalere's current strategies.
  • Integration challenges from Inovalon's acquisition could affect Avalere's operational efficiency.

What makes Avalere Health unique

  • Avalere Health focuses on data-driven healthcare solutions, especially in limb loss and difference.
  • The company leverages policy expertise to navigate complex healthcare regulations effectively.
  • Avalere's strategic leadership appointments enhance its interdisciplinary healthcare offerings.

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Benefits

Health Insurance

401(k) Retirement Plan

Wellness Program

Paid Vacation

Flexible Work Hours

Hybrid Work Options

Company News

PR Newswire
Jan 14th, 2025
Policy Strategists To Debate 2025 Impact Of The New Administration And Market Changes To Healthcare

Avalere, part of Avalere Health, convenes eleven strategistsWASHINGTON, Jan. 15, 2025 /PRNewswire/ -- Eleven leading policy strategists are scheduled to debate how market changes and the Trump administration will shape 2025, impacting drug pricing, health plan design and patient access to needed therapies. The annual live webinar, "2025 Healthcare Industry Outlook: Opportunity Through Uncertainty" is scheduled for Thursday, January 23 at 11:00 a.m. ET

Pharmalive
Dec 12th, 2024
Amar Urhekar named CEO of Avalere Health

Urhekar joined Avalere Health in 2023 as Chief Operations Officer (COO) to unify the organization and build a global interdisciplinary offering across the product lifecycle.

MM&M
Dec 12th, 2024
Avalere Health elevates Amar Urhekar to CEO post

Avalere Health promoted COO Amar Urhekar to the CEO post on Thursday morning.

Hit Consultant
Dec 11th, 2024
Bridging Healthcare Disparities In Limb Loss Through Data-Driven Strategies

Shawn Murphy, VP, Thought Leadership Innovation Foundation (TLI)Limb loss and limb difference impact millions of people globally, with over 2.3 million individuals in the United States alone who are affected, a number expected to rise to 3.6 million by 2050. This rise in prevalence presents significant healthcare and economic challenges, necessitating innovative, data-driven solutions to improve patient care, quality of life (QOL) and healthcare equity. The National Institutes of Health (NIH) has taken a leading role in addressing these challenges by supporting the creation of a national registry to capture comprehensive data on limb loss and limb difference. This registry collects crucial patient information that helps inform both clinical care and research. Building on this, the not-for-profit community is now advancing these efforts forward, ensuring that data collection becomes a cornerstone of future advancements in this field of healthcare.Historically, limb loss and limb difference care have been constrained by fragmented and siloed data and outdated research. However, advances in data analytics are contemporizing the field by offering insights into patient outcomes and informing more effective healthcare policies. A registry allows for the consolidation of this data into valuable information, providing a holistic view of patient demographics, clinical outcomes and the effectiveness of treatments over time. Limb loss and limb difference place a substantial financial burden on individuals and healthcare systems, with lifetime healthcare costs averaging $509,275 for someone with limb loss, compared to $361,200 for those without

Medianews4u
Oct 23rd, 2024
Mario Muredda Takes the Helm as Global CEO of Ogilvy Health

With over two decades of healthcare marketing experience, Muredda joins Ogilvy from Avalere Health, where he served as President of Marketing.