VP – Product

Kobie named a Leader and a Customer Favorite in Loyalty Platforms, Q4 2025 evaluation. * By: Wise Marketer Staff * Posted on December 12, 2025 Seamless, real-time data flow from capillary's loyalty platform to adobe experience platform unlocks personalization & engagement at scale. ST. PETERSBURG, FLORIDA - December 10, 2025 - Kobie, a leading authority in loyalty technology and services, has been named a Leader in The Forrester Wave(TM): Loyalty Platforms, Q4 2025. Kobie additionally received the Customer Favorite designation while achieving the highest possible score in 21 out of 27 evaluation criteria. This recognition follows Kobie's achievement as the only Leader in The Forrester Wave(TM): Loyalty Services, Q2 2024. Kobie is currently the only provider evaluated in both Wave reports as a Leader. "The Forrester Wave outcome and the designation as a Customer Favorite mirror what we hear from the market about our technology and our team," said Marti Beller, President, Kobie. "Forrester's introduction of the Customer Favorite badge underscores the need for brands to have a true partner that can unify their strategy, data, AI, and technology to deliver meaningful outcomes for customers and the enterprise. The loyalty industry is going through a significant transformation and Kobie's recognition as a leader in both Wave reports, places us uniquely at the forefront of this transformation alongside enterprise brands." The Forrester evaluation, which reviewed current vendor offerings, strategy, and client feedback, cited several differentiators in the Kobie Alchemy(R) Loyalty Cloud platform: * Kobie's strategy is anchored in the belief that customers want 'human-level' personalization. Kobie's roadmap reflects its desire to reimagine loyalty in an AI world with innovations like Bonnie (an AI assistant) and Kobie Loyalty Interaction Cues that support real-time personalization. * Kobie differentiates with data unification and identity management through its Panoramic Customer Profile. * References rate Kobie's capabilities very highly and call out Kobie's culture of proactive guidance to optimize loyalty outcomes. * A unique platform feature is its Agentic AI monitoring that reports accuracy across a host of metrics to ensure AI models are performing as expected - which in the future will be a table-stakes requirement as AI proliferates within platforms. Kobie believes these strengths reflect Kobie's end-to-end model of loyalty that help brands move beyond rewards and build programs that grow enterprise value. "This is an extraordinary moment for Kobie and the brands we serve," said Bram Hechtkopf, CEO, Kobie. "Forrester's recognition validates what we see in the market: brands need a loyalty-first platform that can unify customer data and deliver AI-driven personalization in real time. But the platform is only half the equation. Brands also need a strategic partner committed to driving continuous performance. Kobie provides both." To access the full report, visit kobie.com/forrester-tech-wave-2025 About kobie. At Kobie, Wise Marketer Group help brands grow enterprise value through loyalty. For nearly 40 years, Wise Marketer Group has designed, optimized, and powered loyalty programs for the world's most iconic brands, reaching virtually every kind of consumer, everywhere. Wise Marketer Group help brands capture and activate high-fidelity data, apply strategic expertise, and leverage AI-powered technology to create solutions that solve the most complex marketing challenges. To learn more about partnering with Kobie, visit www.kobie.com.

Kobie, a globally recognized industry leader in loyalty technology and services, has been named one of the Top Workplaces USA.By: KobieContactRachel Podos***@kobie.com Rachel PodosEnd-- Kobie, a globally recognized industry leader in loyalty technology and services, has been named one of the Top Workplaces USA."Earning a National Top Workplace Award is a badge of honor, especially as it comes authentically from our 350+ teammates across the country," said Marti Beller, President. "It is indicative of what we are doing to ensure a people-first culture."Top Workplace winners are based on employee feedback gathered through a third-party survey administered by Energage, an employee engagement company. The survey measures 15 drivers of engaged cultures that are proven to predict high performance and are critical to the success of any organization, including values, DE&I, innovation, and leadership.Over the past several years, as traditional work environments changed, Kobie focused on building a sense of community and further enhancing its unique culture. Throughout the pandemic, Kobie was one the first companies in the area to transition to a fully remote working model. With a focus on teammate safety, Kobie gave teammates to the freedom and responsibility to do what is right for themselves, and the company has built on that momentum over the recent years."We launched an all-encompassing People Strategy centered around our values to bond Kobians together in a tight-knit community," added Beller. "Through crucial conversations training and a focus on assuming positive intent, we have become a high-trust, high-feedback, and transparent company that is deeply rooted in our values, DE&I, and teammate growth and development."The Top Workplaces Award echoes recent sentiments shared by teammates in the annual internal teammate engagement survey, where Kobie achieved over 75% overall engagement score