Social Media Content Strategy Lead
Youtube, North America & LATAM
Confirmed live in the last 24 hours

501-1,000 employees

Creates immersive virtual worlds and multimedia content
Company Overview
HoYoverse stands out as a global leader in the gaming industry, with a diverse portfolio of successful products that extend beyond games to include animations, comics, music, novels, and merchandise, all centered around their unique creative concepts. Their commitment to technology research and development has resulted in advanced capabilities in cartoon rendering, artificial intelligence, and cloud gaming technology, setting them apart from competitors. The company's inclusive and creative culture, embodied in their mission "Tech Otakus Save the World," coupled with their global presence, offers employees a dynamic and enriching work environment.
AI & Machine Learning

Company Stage


Total Funding





, Singapore

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Business & Strategy
Social Media
  • As a vital member of the HoYoCreators team, this role will revolve around partnering with various YouTube teams (e.g., Creator Partnership, Product, Marketing) and creators
  • Work on designing and executing content and creator programs to boost the quantity, quality, and diversity of gaming content related to HoYoverse on YouTube
  • Design and collaborate on online and offline initiatives, identifying opportunities for engagement, and ensuring our creators thrive while our player community enjoys diverse local content and audience engagement
  • Expand our creator roster by identifying and partnering with YouTube teams, partners, and creators, driving high-quality content production and engagement through activations and Initiatives. Craft a holistic plan to test tactics to grow creators' presence on YouTube
  • Manage YouTube campaigns and content planning, analyze performance metrics, and provide recommendations for future activities
  • Create educational materials on product features and creator best practices for both internal and external usage
  • Drive, measure, and analyze all HoYoverse YouTube creators and content performance against other gaming creators and content metrics. Perform in-depth competitive and industry research to help identify new content test verticals
  • Streamline content planning and workflows, both internally and externally, and support strategic projects in the creator and content space
  • Strong knowledge of YouTube's content ecosystem and gaming. 6+ years in YouTube content or influencer marketing
  • Prior YouTube content and creator partnership experience is required
  • Exceptional partnership skills in remote work settings
  • Effective communication, organizational, and presentation abilities. A professional, personable demeanor over the phone, on video calls, and in person
  • Strong proficiency in using 3rd party analytical tools and data to inform your suggestions and strategy
  • Outstanding project management in a multi-tasking environment
  • A deep passion for all HoYoverse games is required
  • Collaboration across time zones
Desired Qualifications
  • Established relationships with YouTube teams
  • Familiarity with social media platforms like Twitch, X, and Reddit
  • Willingness to travel as required, both domestically and internationally