#WeAreONEOK – Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused.
JOB SUMMARY
Job Profile Summary
The Consultant III - Digital Communications is a hands-on leader responsible for driving the development, execution, and continuous improvement of digital communications strategies and tactics across ONEOK’s digital platforms.
This role serves as a key advisor and executor of digital communications best practices and ensures the organization’s voice, tone, and brand are consistently and effectively represented.
This position requires an experienced strategist and strong writer with a passion for data-driven decision-making, community engagement, and cross-functional collaboration to support ONEOK’s brand, reputation, and protect its license to operate. The ideal candidate has at least 10 years of experience in social media strategy, digital communications, and brand management.
Key Competencies and Expectations
Strategic Thinking: Ability to think ahead, anticipate challenges, and propose innovative solutions.
Reliability & Trust: Proven ability to represent the Digital and Communications function when needed, with a bias towards action and always acting with integrity.
Analytical Skills: Strong analytical mindset with a focus on data-driven decision-making and execution.
Communication Skills: Excellent written, verbal, and presentation skills, with a focus on clarity and impact, with the ability to show how digital and social media communications connects and enhances the ONEOK business.
Leadership: Ability to influence and lead cross-functional teams and external partners to showcase the value of digital in the storytelling mix.
Attention to Detail: Meticulous attention to grammar, brand compliance, and quality assurance. Keen understanding of mitigating risk to business and navigating outside influences.
On-Time Deliverables: Strong project management skills, ensuring all deliverables are completed on time and to a standard of excellence.
Proactive Reporting: Ability to provide regular performance updates and actionable insights to inform decision-making.
Agility & Adaptability: Ability to thrive in a fast-paced environment, manage ambiguity, and pivot as priorities change to achieve outcomes.
Presence: Ability to interact with executives and represent the Communications/CI function effectively.
Collaboration: Strong interpersonal skills to work effectively with multiple stakeholders and secure buy-in through multiple layers of approvals.
Key Responsibilities
Social Media Content & Execution
Lead the day-to-day development and execution of ONEOK’s social media content to increase brand visibility, engagement, and audience growth.
Collaborate with internal stakeholders and external agencies to create compelling, on-brand, value creating and timely written and visual (photo and video) content for social platforms, including LinkedIn, Facebook, Instagram, X, and emerging platforms.
Ensure all content adheres to brand guidelines, voice, tone, and accessibility standards.
Stay ahead of digital content trends to introduce new content formats and creative approaches to storytelling.
Develop and maintain an editorial calendar – via Sprout Social - that aligns with organizational/business priorities, campaigns, and industry trends, serving as a key input for the broader integrated content calendar.
Serve as a key stakeholder and advisor in the development and growth of ONEOK’s digital and social media strategy.
Daily Community Management & Engagement
Oversee daily social media community management, including proactive engagement with followers, responding to comments, messages, and mentions in a timely and brand-aligned manner.
Build and nurture online communities to foster positive brand sentiment and deepen relationships with key audiences.
Serve as the organization’s voice on social platforms, ensuring all interactions are professional, empathetic, and aligned with brand guidelines.
Monitoring & Insights
Leverage social listening tools (e.g., Brandwatch, Sprout Social) to monitor brand mentions, industry trends, and competitor activity.
Benchmark ONEOK against our sector and best-in-class companies to measure and make recommendations.
Identify and escalate reputational risks, emerging issues, and crisis situations, providing thoughtful recommendations for response.
Actively track and analyze social media trends and platform updates to inform strategy and recommend innovative approaches.
Proactive Reporting & Analytics
Establish KPIs and performance metrics to assess the effectiveness of social media campaigns and engagement efforts.
Provide regular, data-driven performance reports with insights and actionable recommendations to improve engagement, reach, and ROI.
Utilize social media analytics to inform content strategy, audience targeting, and budget allocation.
Digital Channel Management – Website, Digital Properties
Serve as Comms/CI point of contact for website updates.
Keep homepage and other key website destinations regularly refreshed, with the latest news and information.
Lead DAM system onboarding and maintenance
Play key role in development of new digital platforms, including website refreshes (e.g. storytelling site).
Production – Events and Video
Lead production and planning of video-based content for digital channels (e.g. social media videos and campaigns)
Lead technical production and planning of company events (e.g. Town Halls, State of the Company)
Play key role in strategy, content, and execution of live events, working collaboratively with internal stakeholders and agency partners.
Cross-Functional Collaboration & Leadership
Partner with ONEOK internal and external partners to promote company initiatives, campaigns, and employer branding efforts.
Provide guidance and strategic counsel and offer strategic input during cross-functional team discussions.
Serve as a key point of contact for external vendors and agency partners related to social media tools, services, and creative support, including managing end-to-end production.
Required Qualifications
Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related field.
10+ years of experience in social media strategy, digital communications, or related roles.
Demonstrated experience with social media tools (e.g., Brandwatch, Sprout Social, Hootsuite) and analytics platforms.
Proven success in growing and engaging online communities through content strategy, brand voice, and active participation (e.g. responding to comments, etc.)
Experience in creative tools (Photoshop, Final Cut Pro, etc.) a plus.
Ability to effectively manage multiple priorities, deadlines, and stakeholders in a fast-paced environment that ultimately delivers outcomes.
Strong attention to detail, ensuring accuracy and brand alignment in all deliverables.
Comfort working with senior leaders and cross-business functions to develop and execute communication strategies.
Ability to manage through ambiguity and be agile with change, adapting to shifting business priorities as needed.
Experience working collaboratively and gaining buy-in through multiple layers of approvals.
Licenses and Certifications
Strength Factor Rating - Physical Demands/Requirements
Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Strength Factor Description - Physical Demands/Requirements
Standing: Remaining on one’s feet in an upright position at a work station without moving about (Occasionally)
Walking: Moving about on foot (Frequently)
Sitting: Remaining in a seated position (Constantly)
Lifting: Raising or lowering an object from one level to another (includes upward pulling) (Occasionally)
Carrying: Transporting an object, usually holding it in the hands or arms, or on the shoulder (Occasionally)
Pushing: Exerting force upon an object so that the object moves away from the force (Occasionally)
Pulling: Exerting force upon an object so that the object moves toward the force (includes jerking) (Occasionally)
Climbing: Ladders, Stairs (Occasionally)
Balancing: Maintaining body equilibrium to prevent falling (Occasionally)
Stooping: Bending the body downward and forward by bending the spine at the waist (Occasionally)
Kneeling: Bending the legs at the knees to come to rest on the knee or knees (Occasionally)
Crouching: Bending the body downward and forward by bending the legs and spine (Occasionally)
Crawling: Moving about on the hands and arms in any direction (Occasionally)
Reaching: Extending hands and arms in any direction (Constantly)
Handling: Seizing, holding, grasping, turning or otherwise working with the hand or hands (Manual Dexterity) (Constantly)
Fingering: Picking, pinching or otherwise working with the fingers primarily (Finger Dexterity) (Constantly)
Feeling: Perceiving such attributes of objects/materials as size, shape, temperature, texture, movement or pulsation by receptors in the skin, particularly those of the finger tips (Constantly)
Talking: Expressing or exchanging ideas/information by means of the spoken word (Frequently)
Hearing: Perceiving the nature of sound by the ear (Frequently)
Tasting/Smelling: (Occasionally)
Near Vision: Clarity of vision at 20 inches or less (Constantly)
Far Vision: Clarity of vision at 20 feet for more (Frequently)
Depth Perception: Three-dimensional vision; ability to judge distances and spatial relationships so as to see objects where and as they actually are (Frequently)
Vision: Color - The ability to identify and distinguish colors (Constantly)
Working Conditions/Environment
Employee is subject to inside environmental conditions
Working Conditions
Well lighted, climate controlled areas (Constantly)
Frequent repetitive motion (Constantly)
CRT (Computer Monitor(s)) (Constantly)
Travel
Driving
Based on assigned tasks, employee may be assigned a company vehicle requiring the applicable driver’s license
ONEOK is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, sex, pregnancy, sexual orientation, age, religion, creed, national origin, gender identity, disability, military/veteran status, genetic information or any other categories protected by applicable law.
The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of ONEOK.
ONEOK is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation email [email protected] or call 1-855-663-6547. #LI-HYBRID
Expected Salary Range
$84,000.00 - $126,000.00
