Media Strategy Supervisor

What you’ll be doing:

• Assist the AMD in setting overall strategic direction for digital and traditional media campaigns and determine performance metrics to track campaign success.
• Lead a planning/buying team to support campaign development and execution.
• Integrate digital and traditional media campaign recommendations in a seamless way that marries the various disciplines into one cohesive strategy that meets client goals.
• Coordinate with members of the investment teams and include their tactics in the overall media mix, as needed.
• Build and update media flowcharts and manage buy authorizations.
• Oversee the implementation and activation of client-approved media campaigns.
• Work hand-in-hand with our Analytics team to ensure proper tracking of campaigns.
• Responsible for pre and post launch quality assurance and campaign optimization.
• Deliver reporting that uncovers actionable insights into campaign performance.
• Provide thought leadership by staying abreast of media research and industry trends.
• Remain dedicated to the personal growth and training/mentoring of your team.

What you bring:

• 7+ years of agency experience specific to media planning and buying with a working knowledge of paid search, paid social and programmatic
• At least 2+ years of team management and cross-department collaboration
• Experience and knowledge of Canadian media markets
• Proficiency with DCM is required and experience with PRISMA and NetSuite is a plus
• Solid understanding of digital tracking concepts and trafficking process is required
• Creativity in developing strategic media plans and critical thinking to provide rationale
• Capable of seeing the “big picture” – not just by campaign but also by client
• Accountable for meeting tight deadlines in a fast-paced environment
• Strong work ethic (self-starter) that thrives in an entrepreneurial environment
• Excellent communication skills (both written and oral)