About the role

Roku’s Devices business is responsible for growing Roku active accounts around the world. Roku’s active accounts are approaching half of broadband households in the US and are growing well internationally. In addition, the Devices business has launched two recent initiatives – Smart Home and Smart TVs made by Roku.

This role will develop modeling and reporting required to quantify Customer Acquisition Costs (CAC), allowing Roku’s Devices business to optimize spend and grow active accounts in the most efficient manner. This is a new role with the opportunity to have a significant, and highly visible, impact on the future trajectory of the Devices business.

Roku derives a significant competitive advantage from the highly analytical approach we take to managing the company, and the FP&A team plays a key role in this area. Senior management heavily depends on the FP&A team to accurately track trends in performance and identify opportunities for improvement, and the outcome of our group’s analyses plays a critical role in the important and strategic decision making for the company.

This role reports to the Sr. Director of Devices FP&A and will initially work closely with the VP/ Head of FP&A.

What you’ll be doing

• Develop modeling, reporting, roadmaps, processes, etc. to measure and optimize Roku’s Customer Acquisition Costs (CAC)
• Identify existing (and future) gaps in sales, user and operational data; work with business partners, data analytics and data engineering to close data gaps
• Partner with Retail Sales, Data Analytics and Customer Intelligence teams to develop test and learn frameworks that inform our retail pricing/promo strategies
• Drive actionable analyses to inform investment prioritization using a cohesive framework of Customer Lifetime Value (CLV) and CAC
• Prepare insightful analytics for cross functional leadership team; identify areas of opportunity to help develop Roku’s strategic direction

We’re excited if you have

• 5-10 years of experience in a highly analytical role ideally with a blend of finance & technical expertise (e.g. management/strategy consulting, FP&A/ corporate finance, data analytics, etc.)
• Some experience as well as a strong interest and aptitude to learn how to analyze large data sets with complex SQL and Python (or similar languages), to use big data technologies, and to build dashboards (e.g. Tableau)
• Advanced Microsoft Excel skills with the ability to analyze large amounts of data and maintain complex financial models
• Strong problem structuring skills with a proficiency in hypothesis-based problem solving
• Bias for action, with demonstrated ability to meet competing deadlines while managing multiple projects
• Exceptional analytical skill, with a passion for metrics and data; ability to apply these skills to influence and drive effective decision making
• Exceptional attention to detail and ability to work independently in a fast-paced and rapidly changing environment
• BA/BS in ideally a quantitative discipline

Characteristics of success at ROKU

• Self-motivated individual who takes ownership
• Comfort with ambiguity/ constant change
• Positive attitude
• Non political
• Results oriented
• Practical
• Hands on and team oriented
• Desire to win in a highly competitive environment

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