FP&a Manager
Customer Acquisition Cost
Updated on 6/2/2023
Austin, TX, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
  • 5-10 years of experience in a highly analytical role ideally with a blend of finance & technical expertise (e.g. management/strategy consulting, FP&A/ corporate finance, data analytics, etc.)
  • Some experience as well as a strong interest and aptitude to learn how to analyze large data sets with complex SQL and Python (or similar languages), to use big data technologies, and to build dashboards (e.g. Tableau)
  • Advanced Microsoft Excel skills with the ability to analyze large amounts of data and maintain complex financial models
  • Strong problem structuring skills with a proficiency in hypothesis-based problem solving
  • Bias for action, with demonstrated ability to meet competing deadlines while managing multiple projects
  • Exceptional analytical skill, with a passion for metrics and data; ability to apply these skills to influence and drive effective decision making
  • Exceptional attention to detail and ability to work independently in a fast-paced and rapidly changing environment
  • BA/BS in ideally a quantitative discipline
  • Develop modeling, reporting, roadmaps, processes, etc. to measure and optimize Roku's Customer Acquisition Costs (CAC)
  • Identify existing (and future) gaps in sales, user and operational data; work with business partners, data analytics and data engineering to close data gaps
  • Partner with Retail Sales, Data Analytics and Customer Intelligence teams to develop test and learn frameworks that inform our retail pricing/promo strategies
  • Drive actionable analyses to inform investment prioritization using a cohesive framework of Customer Lifetime Value (CLV) and CAC
  • Prepare insightful analytics for cross functional leadership team; identify areas of opportunity to help develop Roku's strategic direction

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards