Full-Time

Digital Program Manager

Posted on 8/29/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid, Senior

Boston, MA, USA

Category
Project Management
Business & Strategy
Required Skills
Communications
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree
  • 2 – 3 years of professional experience in project and program management
  • Experience working with a digital media agency is required.
  • Strong critical thinking and analytic thought process with the ability to articulate next steps.
  • Ability to work on multiple assignments concurrently.
  • Excellent verbal and written communication skills
  • Highly motivated and collaborative team player with strong interpersonal skills
  • Acute attention to detail (QA/QC)
  • Effective organization and time management skills
  • Professional acumen
  • Working knowledge of MS Office; including PowerPoint, Word, and Outlook; with advanced skills in Excel
Responsibilities
  • Track project and agency status.
  • Prioritize deliverables when there are multiple urgent requests.
  • Manage and facilitate meetings that help define the agency/client solutions.
  • Demonstrate knowledge of data platforms and activation across multiple media channels.
  • Facilitate demo/overview of data platform function and features when training internal resources.
  • Review and interpret agency and/or client briefs.
  • Provide solutions/options based on agency requests, assist agency teams in building and identifying audience models.
  • Manage agency teams expectations.
  • Collaborate across teams to ensure an optimal solution is in place.
  • Organize and effectively communicate agency product feedback across teams.
  • Assist with media activation billing across campaigns/platforms: campaign forecasting, impression reporting and invoicing.
  • Assist in the training of internal and external Epsilon platform users related to the monthly reconciliation process.
  • Operate autonomously and manage multiple projects concurrently.
  • Continuously build your network throughout a cross-functional organization within a larger organization.
  • Collaborate with internal stakeholders to manage existing processes.
  • Align appropriate escalation points, demonstrating a diplomatic view/approach.
  • Openness to giving and receiving constructive feedback; flexible when incorporating stakeholders' feedback.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
  • Downtown Paris acquisition offers more comprehensive services to clients.
  • Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.

What critics are saying

  • Wibilong integration may face cultural clashes within Publicis Groupe.
  • Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
  • Bizon acquisition may lead to over-reliance on Amazon's ecosystem.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
  • Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
  • Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.

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