Job Description

The Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customer’s voice in product strategy decisions. The ultimate goal is to make sure we are building the right products for our audiences, and to drive growth and usage of the products within the portfolio.

We are looking for a strategic, creative and data-driven marketer to join Square as a Go-To-Market (GTM) Product Marketing Manager on Square for Retail, a purpose-built Point of Sale solution for retail business owners. Focused on the Order Fulfillment and Machine Learning product areas, you will support the global growth of this SaaS offering, help define marketing and product strategy, product positioning, packaging and pricing, and lead the development & execution of new feature go-to-market plans.

Reporting to the GTM PMM Lead, you will:

• Identify target customers, their order fulfillment, reporting and operational workflow needs, and understand how products will meet those needs through surveys, interviews, and product usage
• Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap
• Develop positioning, value propositions, and messaging to be used in product development and go-to-market campaigns
• Lead go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel
• Develop lifecycle marketing programs aimed at optimizing product growth and retention
• Track marketing program performance and increase through continuous testing
• Review competitive offerings and promote ongoing differentiation
• Work with partners across a variety of disciplines and teams across a matrixed organization

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience
• 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
• Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
• Experience working with product and engineering teams
• Experience working in retail or with retail technology preferred
• Strong quantitative analytical ability
• Genuine interest in and curiosity in helping small businesses succeed