Facebook pixel

Product Marketing Manager
Orders
Posted on 11/30/2022
INACTIVE
Locations
California, USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Requirements
  • A BA/BS degree or equivalent practical experience
  • 5+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Experience working with product and engineering teams
  • Experience working in retail or with retail technology preferred
  • Strong quantitative analytical ability
  • Genuine interest in and curiosity in helping small businesses succeed
Responsibilities
  • Identify target customers, their order fulfillment, reporting and operational workflow needs, and understand how products will meet those needs through surveys, interviews, and product usage
  • Partner and work with Product Management, Design and Engineering to determine the product strategy and feature roadmap
  • Develop positioning, value propositions, and messaging to be used in product development and go-to-market campaigns
  • Lead go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel
  • Develop lifecycle marketing programs aimed at optimizing product growth and retention
  • Track marketing program performance and increase through continuous testing
  • Review competitive offerings and promote ongoing differentiation
  • Work with partners across a variety of disciplines and teams across a matrixed organization
Square

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.