Director – Demand Generation and Digital Marketing

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. 

https://www.immersivelabs.com/why-immersive-labs

Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK  we’ve grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work. 

Director, Demand Generation and Digital Marketing

Due to the rapid growth of our marketing team, we are looking for a Director of Global Demand Generation. You’ll report into the Vice-President of Global Revenue Marketing and be a key part of the marketing leadership team.

You will own the development and execution of our global demand creation Top-of-Funnel programs, allocate and manage our digital marketing budget and provide strategic guidance and leadership to our marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services.

If you like working with people from different cultures and backgrounds helping them to meet their goals and objectives we’ll welcome you and support your development.

In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness!  You will have the opportunity to genuinely shape an emerging industry change and market category.  

Your main responsibilities (we’re scaling fast, so these may change as we grow):

• Develop and execute a comprehensive global top-of-funnel demand strategy to drive lead generation in our key regions and segments globally 

• Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend 

• Design and implement a set of global nurture programs focused on educating prospects and moving them through the buyer journey

• Optimize our Account Based Marketing (ABM) programs targeting our highest opportunity prospects in collaboration with sales, ensuring alignment on messaging, targeting and account engagement 

• Track and report on performance, lead quality and conversion rates using data driven insights to make recommendations for optimization and improvement
  

You should apply if you have ​​(we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role):

• Extensive experience in creating and executing demand generation strategies 

• Experience of managing digital marketing strategies and budgets

• Be able to operate in a player-coach role when needed to help problem solve and develop talent

• Naturally inquisitive, analytical mindset with the ability to leverage data to drive decision-making and optimize marketing strategies.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional and geographically dispersed teams.

Immersive Labs’ growth has been fuelled by our values that underpin everything we do, here’s how they relate to this role:

• Driven - We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

• Inclusive - We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

• Customer Obsessed - We seek to develop deep relationships with our customers to help them achieve their business outcomes.

• One Team - We are a talented global team working together to achieve our vision.

If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support

• Save for the future with 5% contribution matched 401K, and rewards and recognition for your successes

• Time off, flexible and remote working so you can work when and where is best for you, including 33 days holiday, 12 weeks enhanced parental leave, 2 volunteering days and a day off for your birthday

• Career and learning development through the platform and our ‘Learn Anything’ fund

• Recognition & Rewards for doing great work and living our values and behaviours

• While most of the team are fully remote, when you do visit, our North American HQ is based in the centre of Boston, just a 10 minute walk from Back Bay train station

• We’re a sociable, tight-knit team with monthly socials, and sports clubs. Our socials have included everything from cake competitions, to movie nights and escape rooms

Find out more at https://careers.immersivelabs.com