Full-Time

Programmatic Specialist

Posted on 9/11/2023

Placements.io

Placements.io

51-200 employees

Revenue and billing management SaaS platform

Data & Analytics
Enterprise Software

Compensation Overview

$75k - $100kAnnually

+ Stock Options + 401k Match + Company-paid Medical Insurance + Company-paid Dental Insurance + Company-paid Vision Insurance + Company-paid Life Insurance + Gym Membership Reimbursement + Cell Phone Reimbursement

Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
UI/UX Design
Salesforce
Data Analysis
Requirements
  • Bachelor's Degree or equivalent/higher level of education.
  • 3+ years of media planning and buying experience in platforms like Google DV360, Google Campaign Manager, The Trade Desk, Xandr, Meta, Pinterest, TikTok, etc.
  • Ability to problem solve while handling heavy workloads and mediating many demands/requests.
  • Experience with major ad exchanges and ad server technology.
  • Understanding of and experience in technology-enabled advertising supply chains and marketplaces.
  • A proven track record of growing large complex accounts with year-over-year progress.
  • Proven ability to derive and effectively communicate insights from analyzing data.
  • Experience using Salesforce.com, Microsoft Office products, or similar software; professional selling strategies; complex sale methodology.
Responsibilities
  • Collaborate with account managers and sales colleagues to help drive publisher, retail media, and advertiser performance and overall account growth.
  • Troubleshoot campaign setup and performance issues in the Campfire UI and multiple buying platforms/channels, including demand-side platforms/DSPs (display, video, audio, mobile, CTV), social and direct.
  • Support agencies and brands by implementing budgets, goals, pricing, frequency caps, site lists, targeting, and other campaign-specific requirements.
  • Proactively source and create new audience deal opportunities on behalf of publisher partners
  • Possess a solid technical understanding of programmatic audience buying.
  • Understand pixel implementation on websites for data collection and conversion tracking.
  • Combine data/performance analysis and client feedback to develop consultative optimization strategies and provide solutions for complex media campaigns.
  • Utilize Excel and other advanced analytics tools to analyze data sets and create actionable optimization tactics and insights.
  • Work with agency and publisher operational teams to support setting up campaigns and provide continuous implementation support and optimization recommendations to ensure budgets are delivered in full and supporting KPI goals.
  • Provide detailed client feedback to Product Managers to ideate on platform and tech/product improvements.
  • Be a demand-side/DSP and mar-tech platform expert (Google DV360, Google Campaign Manager, The Trade Desk, Xandr, Meta, Pinterest, TikTok, etc.) who can consult and educate clients on new product updates, platform best practices, and industry news.
  • Partner with the publisher or agency ad ops teams to ensure go-live readiness.

Placements.io focuses on revenue and billing management for media companies and e-commerce businesses through a Software-as-a-Service (SaaS) platform. This platform integrates various systems, allowing clients to manage billing, invoicing, and payments efficiently with real-time visibility. Unlike competitors, Placements.io has a dedicated innovation lab, ioLab, to continuously develop new features and ensure a smooth migration process for clients. The company's goal is to transform how digital media companies handle their advertising operations by providing a comprehensive and scalable solution.

Company Stage

Series A

Total Funding

$4.8M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

↑ 3%

1 year growth

↑ 16%

2 year growth

↑ 39%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with Advisr and Kevel enhance platform capabilities and market reach.
  • Named in Will Reed's Top 100 Class of 2024, boosting brand recognition.
  • Growing importance of first-party data offers opportunities for new tool development.

What critics are saying

  • Increased competition in digital advertising SaaS market pressures innovation pace.
  • Economic downturns may reduce demand for Placements.io's services.
  • Integration challenges with Advisr partnership could disrupt service delivery.

What makes Placements.io unique

  • Placements.io offers a comprehensive SaaS solution for digital ad revenue management.
  • The platform integrates billing, inventory, and order management into a single cohesive unit.
  • ioLab focuses on innovation, ensuring continuous platform improvement and customer satisfaction.

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