Full-Time

Commercial Audience Manager

Posted on 8/28/2024

LiveScore Group

LiveScore Group

501-1,000 employees

Provides real-time sports scores and betting services

Entertainment
Gaming

Junior, Mid

London, UK

Hybrid working: 2 days in the office per week (Tues – Thurs).

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Requirements
  • Experience working in the advertising space, preferably publisher side.
  • Analytical mindset with the ability to build a narrative from data sets.
  • Experience with relevant audience tooling, e.g. DMPs and third party data sources.
  • Ability to communicate effectively and confidently.
  • Someone who thrives in a fast-paced and dynamic environment.
  • Someone who is highly motivated and has a genuine desire to contribute to the growth and success of LiveScore.
Responsibilities
  • Implement a commercial insights framework and narrative which drives and underpins all commercial collateral and sales responses, utilising surveys, insights vendors and our Data Management Platform (DMP).
  • Serve as the primary stakeholder for the DMP, overseeing audience taxonomies and cohort creation, organisation and utilisation.
  • Optimise campaigns with commercial audience data targeting key campaign metrics, to improve digital performance and provide compelling post-campaign analysis.
  • Analyse LiveScore global traffic trends, with a specific focus on key territories.
  • Keep abreast of industry trends and developments to enable the benchmarking of LiveScore performance, whilst reporting these trends regularly to the Commercial team.
  • Ensure LiveScore becomes the voice of football fans within the media industry, by providing relevant, compelling and consistent research pieces.
  • Build out, maintain and manage brand measurement and user insights surveys.
  • Enable strategic content performance insight to aid LiveScore’s content strategy.

LiveScore Group operates in the sports and gaming sectors with three main brands: LiveScore, LiveScore Bet, and Virgin Bet. LiveScore provides real-time sports scores and free live streams, allowing fans to follow their favorite sports events as they happen. LiveScore Bet and Virgin Bet focus on sportsbook betting, offering various betting options for sports enthusiasts. The company distinguishes itself from competitors by combining high-quality sports content with trusted betting services, catering to a diverse international audience. LiveScore Group's goal is to expand its reach in the global sports and gaming markets while generating revenue through advertising, subscriptions, and betting transactions.

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$57.8M

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized sports content boosts LiveScore's user engagement.
  • The rise of micro-betting can attract more users to LiveScore's platforms.
  • 5G expansion improves LiveScore's streaming quality and user experience.

What critics are saying

  • UK's stringent gambling laws may increase regulatory scrutiny on LiveScore.
  • Integration challenges may arise from the acquisition of Wonderlabz.
  • Privacy concerns could emerge with the launch of the Audience Data Platform 'OnTarget'.

What makes LiveScore Group unique

  • LiveScore Group offers real-time sports scores and free live streams globally.
  • The company integrates innovative AI-driven recommendation systems for personalized sports content.
  • LiveScore's partnerships enhance its sportsbook offerings and user engagement.

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Benefits

Company Performance Bonus

Hybrid Work Options

Private Healthcare scheme + Employee Enhanced Assistance

Enhanced Family Leave

Subsidised gym membership

Ride to Work & Annual Travel Card loan scheme

Life Assurance (x3 salary)

Contributory Pension Plan

Thursday drinks in the office and regular socials

INACTIVE