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Full-Time

Commercial Audience Manager

Confirmed live in the last 24 hours

LiveScore Group

LiveScore Group

501-1,000 employees

Provides real-time sports scores and betting

Consumer Goods

Junior, Mid

London, UK

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
Sales
Requirements
  • Experience working in the advertising space, preferably publisher side.
  • Analytical mindset with the ability to build a narrative from data sets.
  • Experience with relevant audience tooling, e.g. DMPs and third party data sources.
  • Ability to communicate effectively and confidently.
  • Someone who thrives in a fast-paced and dynamic environment.
  • Someone who is highly motivated and has a genuine desire to contribute to the growth and success of LiveScore.
Responsibilities
  • Implement a commercial insights framework and narrative which drives and underpins all commercial collateral and sales responses, utilising surveys, insights vendors and our Data Management Platform (DMP).
  • Serve as the primary stakeholder for the DMP, overseeing audience taxonomies and cohort creation, organisation and utilisation.
  • Optimise campaigns with commercial audience data targeting key campaign metrics, to improve digital performance and provide compelling post-campaign analysis.
  • Analyse LiveScore global traffic trends, with a specific focus on key territories.
  • Keep abreast of industry trends and developments to enable the benchmarking of LiveScore performance, whilst reporting these trends regularly to the Commercial team.
  • Ensure LiveScore becomes the voice of football fans within the media industry, by providing relevant, compelling and consistent research pieces.
  • Build out, maintain and manage brand measurement and user insights surveys.
  • Enable strategic content performance insight to aid LiveScore’s content strategy.

LiveScore Group operates an ecosystem that converges sports media and sports betting, offering real-time sports scores, free-to-air live streams, and sportsbook betting opportunities through its LiveScore, LiveScore Bet, and Virgin Bet brands. The company utilizes innovative technologies to enhance experiences within the sports and gaming sectors, delivering a frictionless customer experience through a purpose-built, in-house tech stack.

Company Stage

Pre-seed

Total Funding

$57.8M

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

9%

1 year growth

2%

2 year growth

9%
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Simplify's Take

What believers are saying

  • The £50M strategic investment from Ringier AG underscores strong financial backing and growth potential for LiveScore Group.
  • Partnerships with industry leaders like Kambi and CT Interactive expand LiveScore's reach and enhance its service offerings.
  • Innovative promotions like LiveScore 6 with a £100k jackpot can drive user engagement and brand loyalty.

What critics are saying

  • The competitive landscape of sports media and betting is intense, requiring continuous innovation to maintain market position.
  • Integration challenges with newly acquired companies like Wonderlabz could pose operational risks.

What makes LiveScore Group unique

  • LiveScore Group combines real-time sports updates with innovative gaming technology, setting it apart from traditional sports media companies.
  • The strategic acquisition of Wonderlabz enhances LiveScore's product development and tech capabilities, giving it a competitive edge in the market.
  • The launch of the Audience Data Platform 'OnTarget' ahead of EUROS 2024 showcases LiveScore's commitment to leveraging data for enhanced user engagement.