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Full-Time

Senior Marketing Associate

Posted on 6/27/2024

IXL Learning

IXL Learning

501-1,000 employees

Interactive learning platform for students

Education

Compensation Overview

$80k - $120kAnnually

Senior

San Mateo, CA, USA

Full-time position at San Mateo, CA headquarters office.

Category
General Marketing
Growth & Marketing
Required Skills
Adobe Photoshop
Word/Pages/Docs
Adobe Illustrator
Marketing
Requirements
  • BA/BS degree
  • 5-7 years of solid marketing experience
  • Verbal and written communication skills
  • Interpersonal skills
  • Self-starter and detail-oriented
  • Knowledge or interest in education/EdTech
  • Experience with Google Docs, Sheets, and Slides
  • Experience with Adobe Illustrator/Photoshop is a plus
Responsibilities
  • Write and develop marketing content
  • Assist in developing go-to-market (GTM) strategy
  • Drive campaigns to increase product awareness
  • Collaborate with Marketing team
  • Coordinate and implement projects

IXL Learning is an interactive platform that focuses on making education engaging for students from kindergarten to high school. It provides personalized practice in math and English, featuring over 1,000 skills that align with the Indian national curriculum. The platform caters to a variety of users, including individual students, parents, and educational institutions. IXL stands out from its competitors by offering adaptive learning experiences and real-time analytics that help track student progress and identify areas needing improvement. The platform also includes gamification elements, such as virtual treasure hunts and awards, to encourage student participation and enjoyment in learning. IXL's goal is to enhance student performance through tailored learning experiences and to make education more effective and enjoyable.

Company Stage

N/A

Total Funding

$510M

Headquarters

San Mateo, California

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • IXL Learning's partnerships, such as with Two Rivers Distribution and Lynn Public Schools, expand its reach and impact, providing more opportunities for growth and influence in the education sector.
  • The company's continuous innovation, exemplified by the release of new products like the Ultimate Math Workbooks and Takeoff by IXL Math™, demonstrates its commitment to enhancing educational outcomes.
  • Participation in high-profile events like the Competency-Based Education Summit showcases IXL Learning's leadership and influence in modern educational practices.

What critics are saying

  • The competitive landscape of EdTech requires IXL Learning to continuously innovate to maintain its market position.
  • The integration of multiple acquisitions, such as Dictionary.com and Thesaurus.com, poses challenges in maintaining a cohesive brand and user experience.

What makes IXL Learning unique

  • IXL Learning's acquisition of Dictionary.com and Thesaurus.com significantly enhances its language and literacy offerings, setting it apart from other educational platforms.
  • The integration of Rosetta Stone's immersive language learning methods with IXL's personalized learning platform provides a unique, comprehensive educational experience.
  • IXL Learning's extensive range of workbooks and online resources, designed by educational experts, ensures a seamless connection between virtual and offline learning, which is a rare feature among competitors.

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Benefits

100% paid medical, dental, and vision

Matching 401K retirement plan

Flexible paid time off and sick days

INACTIVE