Job Overview:

We are looking for an experienced partner marketing manager to develop and lead localized, clinic-specific patient marketing strategies to support our clinic partners. This role will serve as a strategic partner to clinical staff to position the Brook service to patients. Located in markets where our clinic partners are located, this role will be the primary regional marketing representative and “voice of marketing” for our partners.

The Partner Marketing Manager will be responsible for building and measuring clinic-specific direct patient marketing strategies, as well as providing tactical plans focused on driving patient engagement and activation. This will include development of patient educational materials, execution of key events, and building cohort-specific marketing calendars.

The ideal candidate is someone who is excited to become part of a fast-moving and fast-growing digital health team, and must display these top skills:

1. Local marketing strategy
2. Data and analytics fluency
3. Field/experiential marketing
4. Process improvement

Location: Buffalo, NY Hybrid Model: Hybrid 3 days per week on-site

Compensation Band: $80,000-87,000 DOE

Key Responsibilities:

• Develop local marketing strategies to support patient acquisition, including brand awareness, seasonal programs, event sponsorships and direct to consumer
• Collaborate with clinic and internal partners to lead detailed monthly/quarterly/annual calendar of marketing requirements and events
• Develop robust and collaborative working relationships with Clinic Success and Partner Development/Sales team to create and lead regional marketing campaigns
• Create weekly reports for clinics and partners on marketing performance
• Lead regular patient satisfaction surveys

Attributes for Success

• Curiosity, bordering on impatience to learn.
• Ability to develop, lead and measure multiple concurrent marketing strategies.
• Proven experience (3+ years) building partner-specific marketing plans and calendars, spanning multiple marketing channels.
• A passion for building lasting education with a target market, particularly in a health setting.
• Experience developing and measuring field marketing plans (event management, experiential marketing, etc.)
• Strong business planning skills, with the ability to manage multiple simultaneous projects.

Preferred Qualifications:

• Experience in field marketing (event management, experiential marketing, etc.) required
• 5+ years combining business and project management skills to execute strategic initiatives focused on process creation, standardization, and customer experience
• Experience leading vendor negotiations and multi-year joint business plans
• Experience working with and presenting to C-level executives, Business Unit leaders, and across the company
• Experience as a P&L owner

You Are

• Passionate about being part of a company that delivers products and services that make a difference in people’s health.
• Hungry to learn and open to coaching, feedback, and challenges.
• An eager advocate for transparency, trust and empowerment through open access of information.
• Adept at working in an agile environment, with remote teams.
• Authorized to work in the US (Unable to support Visa Sponsorship or C2C at this time)