Full-Time

Director – Product Management

Retail Media

Posted on 10/22/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Chicago, IL, USA

Hybrid position requiring at least 2 days a week in the office.

Category
Product Management
Product Strategy
Product
Required Skills
Product Management
Requirements
  • 10+ years of product management experience with increasing level of responsibility
  • Required – Bachelor’s Degree in a technical discipline or business function, or equivalent experience
  • Have great leadership and communication skills, a Retail Media mindset, a sense of ownership, and a solid understanding of the online advertising industry.
  • Combine a unique blend of business and technical savvy, the ability to translate market requirements into a product vision, and be able to work side by side with engineering leadership to realize that vision.
  • Be able to work across stakeholders to package our collection of capabilities into a cohesive product offering that delivers value for advertisers.
Responsibilities
  • Help lead and set the strategic direction, defining, and articulating new opportunities, and working in close concert with executive leadership, technology teams, and various business teams to meet specific goals.
  • Create and communicate product vision and lead go-to-market initiatives for new product offerings while ensuring the positioning and packaging is in line with market requirements and growth.
  • Develop and manage a product roadmap, including the definition, prioritization, and execution of the stream of product enhancements and operational improvements designed to enhance revenue and efficiency.
  • Meet with stakeholders: clients, analysts, account management, sales, and product marketing to identify market and client opportunities that warrant new product solutions.
  • Build compelling market-facing collateral that differentiates Epsilon’s clean room capabilities from their competition, including case studies, product overviews and deep dives, comparative evaluations, and other proof points.
  • Create user onboarding and educational processes that align with existing product support and client service workflows.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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