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Strategist
Posted on 2/25/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Requirements
  • 1-3 years of experience in social listening and syndicated data for analysis, research design, strategic insights development
  • Knowledge of the capabilities of secondary research tools such as Crimson Hexagon, MRI, and Mintel to later be able to select and mine appropriate resources to answer insight requests
  • Promising ability to think strategically, with a balanced analytical and creative approach
  • Familiarity reviewing qualitative and quantitative research plus behavioral data to surface and interpret distinctive and differentiating insights
  • Collaborative and able to work with different disciplines, internal and external to achieve desired outcomes
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
Responsibilities
  • Provide data analysis, research design and strategic insights for VaynerMedia clients
  • Deploy quantitative surveys and analyze resulting data for maximum insight and intelligence
  • Dive into and learn VaynerMedia tools, research and platforms to:
  • Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved
  • Conduct social listening and content audits
  • Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients' 1st Party data
  • Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization
  • Focus on people-based insights, supporting the development of distinct and differentiated audience understanding that is connected to strategic decisions and creative ways-in
  • Communicate through the lens of the consumer to address stakeholders' concerns and perspectives
  • Begin to participate in the briefing of strategy and creative teams presenting insights deliverables with little oversight
  • Develop and deliver cohesive analyses and presentations, both internally and externally
  • Supports strategy leads with the relevant and necessary insights required for their strategic planning and deliverables for creative, communications and attention strategies
VaynerMedia

501-1,000 employees

Media consultancy