Full-Time
Sr. Product Marketing Manager
Magnet Forensics
501-1,000 employees
Digital forensics software for evidence management
Compensation Overview
CA$100k - CA$140k/yr
Kitchener, ON, Canada
Hybrid
Hybrid role with occasional in-office attendance; remote work allowed with some office days.
 Growth & Marketing (1) |
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- 7+ years of B2B software product marketing experience, with a track record of owning strategy and increasing scope and seniority
- Demonstrated ability to influence Executive stakeholders and drive cross-functional alignment on go-to-market strategy
- Strong technical acumen with the ability to quickly synthesize complex technical concepts into clear positioning and strategy for technical, non-technical, and executive audiences
- Proven track record of writing effective, high-impact B2B content
- Experience building sales enablement materials and content; background in video production a plus
- Excellent communication and presentation skills; highly skilled in impactful PowerPoint/deck creation and executive-level presentations
- Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite preferred
- Own and drive go-to-market strategy for the security, incident response, and AI product portfolio — setting direction, not just executing against it
- Influence Executive leadership, Product, and Sales on market positioning, roadmap priorities, and expansion opportunities using market and competitive intelligence
- Set the strategic narrative for how Magnet Forensics competes and wins in the cyber security, DFIR, and AI landscape, and drive alignment across the organization behind it
- Develop deep customer and buyer personas for security operations, incident response, and forensic investigation teams, grounded in direct conversations with practitioners
- Translate highly technical capabilities — forensic analysis, AI/ML-driven detection and triage, workflow automation — into messaging and strategy that resonates across technical, non-technical, and executive audiences
- Partner with Sales and Partner Enablement to define the strategic approach for pitches, conferences, panels, and prospecting throughout the buying cycle
- Lead development of sales videos, decks, one-pagers, and battlecards that sharpen the sales team’s ability to tell the product story and differentiate against competitors
- Serve as a product expert and evangelist for sales training, demand creation, and trade shows
- Partner with Demand Generation and Communications to build integrated plans that drive awareness and engagement through high-impact content within the industry
- Partner with the Competitive Intelligence team on the cyber security, DFIR, and AI landscape, turning insight into strategic positioning and actionable guidance for account owners
- Work with our customer advocacy team to develop case studies and testimonials from security and incident response customers
- Mentor and provide strategic guidance to other members of the product marketing team
- Background in cyber security or incident response — prior experience marketing to, working alongside, or within SOC, IR, MDR/XDR, or digital forensics teams strongly preferred
- Direct experience positioning and messaging AI- or ML-powered product capabilities, along with strong fluency in how AI is reshaping the security and DFIR market and buyer expectations
- Experience building sales enablement materials and content; background in video production a plus
- Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite preferred
Magnet Forensics creates digital investigation software that helps law enforcement, government, and corporate security teams collect, analyze, and manage evidence from computers, mobile devices, cloud services, and IoT. Its tools form an end-to-end workflow: Magnet AXIOM analyzes data from multiple sources, Magnet GRAYKEY extracts data from mobile devices, and Magnet AUTOMATE coordinates workflows and case management. The platform differentiates itself by providing an integrated solution that combines data extraction, processing, and case management across devices and clouds, including the Grayshift mobile-forensics capabilities after the merger. The goal is to help investigators quickly recover and organize digital artifacts—like browser histories and chat logs—across public-sector, law enforcement, military, and private security teams in more than 100 countries.
Company Size
501-1,000
Company Stage
Acquired
Total Funding
$86M
Headquarters
Waterloo, Canada
Founded
2009
Get referred to Magnet Forensics
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Simplify's Take
What believers are saying
- V2 Forensics acquisition addresses 4,000% drone attack surge since 2020 for military demand.
- TRM Labs partnership integrates blockchain intelligence for financial crime investigations.
- Magnet One Connect partnerships with Siren and Lumyx enable open ecosystem integrations.
What critics are saying
- Thoma Bravo's $1.8B acquisition triggers cost-cutting, eroding R&D by mid-2026.
- Talent exodus from Waterloo HQ guts engineering, handing share to Oxygen Forensics.
- Graykey controversies halt Dark Circuit Labs' U.S. federal contracts within 6 months.
What makes Magnet Forensics unique
- Magnet One unifies mobile, cloud, computer, drone, and vehicle evidence seamlessly.
- Magnet AI powers Intelligent Search and Insights for surfacing relationships and timelines.
- Magnet One Case Stream streams critical artifacts from Graykey and Verakey in real-time.
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Benefits
Unlimited Paid Time Off
Health Insurance
401(k) Retirement Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%Magnet Forensics redefines digital investigations with evolution of Magnet One. New AI innovations, streamlined workflows, and third-party integrations expand how investigators acquire, share, and act on digital evidence. Magnet Forensics has unveiled significant advancements to its revolutionary Magnet One platform - with streamlined mobile and vehicle workflows, third-party tool integrations, and the introduction of Magnet AI all announced at the annual Magnet User Summit in Nashville, TN. These advancements enable agencies to reduce handoffs, shorten time to evidence, and move from data to actionable leads faster - without breaking continuity across tools or teams. Magnet One connects technology, people, and processes to help investigation teams manage the growing volume and complexity of digital evidence more efficiently. The only platform that seamlessly unifies mobile, cloud, computer, drone, and vehicle evidence, Magnet One has evolved into a fully connected investigation platform where evidence moves continuously from extraction to collaboration to investigative understanding. Investigators can now acquire key data, make it available immediately and seamlessly in Magnet Review for secure collaboration, and apply advanced AI-powered capabilities to surface leads faster - all while keeping work connected across teams and through trusted integrations across the broader investigative ecosystem. "When we introduced Magnet One, our goal was to help agencies manage digital evidence as a connected workflow - not a set of disconnected steps," said Braden Thomas, Chief Research and Development Officer at Magnet Forensics. "These advancements move that vision forward by helping teams collaborate in real time, reduce friction across the investigative process, and bring intelligence to the evidence - while giving agencies the flexibility to integrate Magnet One into the tools and workflows they already rely on." Magnet AI brings investigative intelligence into Magnet One. Magnet Forensics introduced Magnet AI, the intelligence engine powering AI-driven innovation across the Magnet Forensics ecosystem. Magnet AI is designed to help investigators cut through growing volumes of digital evidence by surfacing leads faster and bringing context to what matters most - while keeping verification and decision making firmly in human hands. Advanced AI capabilities powered by Magnet AI and available in Magnet Review include Intelligent Search and the newly unveiled Intelligent Insights, which moves beyond collecting artifacts to surfacing relationships, timelines, and patterns - all grounded in citations and direct links to source evidence. Intelligent Insights is available today for early access. Get the latest DFIR news. Magnet One Case Stream turns devices into instant sources of truth. Magnet One Case Stream, a first-of-its-kind cloud-enabled workflow included in Magnet One, allows digital investigators to stream both mobile and vehicle data directly to non-technical stakeholders the moment it is extracted. Magnet One users now have access to this transformative workflow experience, which reduces time to evidence and enables investigative teams to act on leads in real-time. "Magnet One Case Stream is highly effective at getting case information into stakeholders' hands quicker, to allow us to make quick decisions, especially when limited by a geographic area," said Brant Mendenhall, Senior Officer with the Indiana State Excise Police. Enabling an open platform through Magnet One Connect. Magnet One seamlessly connects Magnet Forensics' ecosystem of tools, unifying case management, providing centralized cloud storage, and simplifying workflows for digital investigators. With the introduction of Magnet One Connect, the platform now provides a groundbreaking, truly holistic approach to investigations. Magnet One Connect allows approved partners to integrate with Magnet Review and Magnet One through a secure, managed API with transparent usage tracking and access control, enabling agencies to exchange data with trusted third-party tools, while maintaining continuity of evidence analysis and saving time with their casework. New partnerships announced. As part of Magnet One Connect, Magnet Forensics announced new partnerships with Siren and Lumyx. Siren provides crime analysts with search, analytics, visualization, and reporting capabilities for investigations at enterprise scale. "By combining Magnet Forensics' deep digital evidence capabilities with Siren's data fusion and analytics, organizations can enrich their investigations and uncover hidden connections to reveal a more complete investigative picture," said Renaud Delbru, Co-Founder and Chief Scientific Officer, Siren. With a specialization in geolocation evidence, Lumyx enables prosecutors to easily analyze location data on an intuitive map and generate visual case presentations for agencies, plea negotiations, or courtroom proceedings. Geolocation data from Magnet One cases can now be seamlessly transferred into Lumyx, allowing teams to maximize insight, visual understanding, and impact.
Magnet Forensics acquires V2 Forensics, expanding leadership in drone-related digital investigations. Acquisition expands capabilities of Magnet Forensics' end-to-end digital investigation ecosystem. Magnet Forensics, a global leader in investigative intelligence solutions, announced today it has acquired V2 Forensics, a drone forensics company and maker of Disero, an industry-first digital forensics solution for unmanned aerial systems (UAS). The acquisition expands the breadth of Magnet Forensics' comprehensive investigative solutions to include purpose-built drone forensics expertise alongside mobile, computer, cloud, and vehicle forensics. Drone technology is now embedded across public safety, national security, and commercial entities, creating new investigative challenges. As drones become more capable and more widely deployed, investigators are increasingly encountering UAS devices in incidents ranging from criminal activity and negligent harm to border security, prison contraband delivery, and threats to critical infrastructure. "With the growing presence of drones in both everyday and high-risk environments, investigators need specialized tools designed specifically for UAS evidence," said David Miles, President, Magnet Forensics. "Incorporating V2 Forensics' industry-leading technology and expertise expands our ability to support complex drone-related investigations and helps ensure investigators can extract critical information needed to protect public safety and national security." Recent global conflicts have also highlighted the expanding role of drones in modern military operations, with drone attacks in conflict settings increasing by 4,000% from 2020 to 2024. Drones are becoming central to modern warfare, making the ability to extract critical information from them essential for military operators. Modern drones capture extensive operational and contextual data, including flight telemetry, onboard media, sensor readings, and communication artifacts - information that can be crucial for law enforcement, security teams, and forensics professionals during their investigations. Disero simplifies the analysis of this evidence by bringing it together in a single, purpose-built forensic environment designed to support faster, clearer investigations of UAS activity. Capabilities such as rapid acquisition, detailed reconstruction, and clear visualization of UAS activity enable investigators to quickly understand what occurred, where a drone traveled, and how it was operated, particularly in time-sensitive scenarios where public safety and security are at risk. Get the latest DFIR news. "We're proud to be joining Magnet Forensics and contributing our expertise in drone forensics to a broader digital investigation platform," said Jansen Cohoon, President, V2 Forensics. "We see significant opportunity to advance innovation in drone forensics and help military and defense teams gain clearer insight into UAS activity across complex operational environments."
Combine capabilities to strengthen cyber security, says Trinexia SA. Nicholas Applewhite, MD, Trinexia South Africa. Trinexia South Africa, a distributor of advanced cyber security technologies, will sponsor and participate in the ITWeb Security Summit Johannesburg 2026 on 2 and 3 June at the Sandton Convention Centre. Trinexia South Africa is a channel-focused business that works with global vendors and regional partners to bring critical security capabilities to organisations across the region. The company's role is to enable the market by connecting the right technologies, expertise and partners so organisations can better protect their digital environments. ITWeb Security Summit 2026 To learn more about defending organisations against today's evolving cyber threats, register for ITWeb Security Summit Cape Town 2026 or ITWeb Security Summit 2026 in Johannesburg, where global and local experts will unpack the latest security trends and solutions. Trinexia will join industry partners, including CyberArk, Silverfort, Rapid7, Anomali and Magnet Forensics at the summit to add perspective on the wider cyber security discussion. Specifically, the companies will focus on how organisations need to approach cyber security as a combination of several critical areas working together. "Identity security, threat visibility, digital risk and investigative capability are all becoming essential components in understanding and responding to modern cyber threats," says Nicholas Applewhite, MD of Trinexia South Africa. "Cyber security today requires organisations to think more holistically about how they protect their environments. Identity security, threat visibility, digital risk and investigative capability all play a role in helping organisations understand and respond to modern attacks. When these capabilities work together, organisations are far better positioned to respond to incidents and strengthen their defences over time," Applewhite continues. He adds that AI is already influencing how cyber threats evolve, but the bigger challenge for many organisations is the speed at which the security landscape is changing. "Attacks are becoming more automated, environments are becoming more complex and security teams are often stretched. Building resilience today requires a combination of the right technologies, strong identity controls, better visibility of threats and collaboration across the wider security ecosystem," Applewhite explains. Trinexia's core message to its market is that cyber security is a collaborative effort and real resilience comes from the combination of the right technologies, the right partners and the right expertise working together.
Magnet Forensics named "Security Response Solution of the Year" in 2025 CyberSecurity Breakthrough Awards program. Prestigious annual awards program recognizes outstanding information security products and companies around the world. November 12, 2025 10:00 ET | Source: CyberSecurity Breakthrough LOS ANGELES, Nov. 12, 2025 (GLOBE NEWSWIRE) - CyberSecurity Breakthrough, an independent market intelligence organization, today announced that Magnet Forensics, a global leader in digital forensics solutions, has won the "Security Response Solution of the Year" award. The 9th annual CyberSecurity Breakthrough Awards recognize companies, products, and technologies driving innovation and progress in the global information security industry. Magnet Forensics' comprehensive digital investigative solution Magnet Axiom Cyber helps organizations both identify and understand cyber threats and simplify their corporate investigations. Using Axiom Cyber, investigators remotely and reliably collect data from computers and the cloud, and analyze it alongside mobile, IoT, and third-party sources to get a complete picture across a range of scenarios, including internal investigations, eDiscovery, and incident response. Magnet Verakey, which integrates with Axiom Cyber, provides a streamlined, easy-to-use solution for consent-based mobile data acquisition and preservation from iOS and Android devices, including the ability to extract data from third-party apps. "What drives Magnet Forensics to innovate every day is our mission to unlock the truth," said Trey Amick, Vice President, Product & Technical Marketing at Magnet Forensics. "With Magnet Axiom Cyber and Magnet Verakey, we're giving organizations powerful tools to move from detection to resolution with confidence and protect their assets and people. Thank you to CyberSecurity Breakthrough for recognizing our dedication to innovating for our customers." Axiom Cyber's advanced analytics capabilities include Timeline, which allows investigators to use data from multiple sources to visualize events during a specific timeframe, Connections, which can piece together how people, data, and devices relate to one another, and identification of TTPs with the MITRE ATT&CK framework, YARA rules, and MFT parsing. These features, along with the AI tool Magnet Copilot powered by Magnet.AI, are integrated within Axiom Cyber and work together to create actionable intelligence so users can establish relationships between data from different sources and use data visualizations to connect the dots between all artifacts. Axiom Cyber enables remote acquisition from Windows, Mac, and Linux endpoints, so teams can perform selective collections to save time and reduce data volumes. The mission of the CyberSecurity Breakthrough Awards is to celebrate excellence and spotlight breakthrough innovation driving the global cybersecurity industry forward. Covering a wide range of categories - including Cloud Security, Threat Intelligence, Risk Management, Fraud Prevention, Mobile Security, Application Security, Identity Management, and more - the annual program highlights the solutions and organizations redefining how Govcloudnetwork safeguard the digital world. The 2025 awards program received thousands of nominations from more than 20 countries around the world, representing everything from disruptive startups to established global enterprises. This year's winners embody the cutting edge of cybersecurity technology, delivering next-generation protection and resilience in today's increasingly complex threat landscape. "Magnet Forensics empowers teams to investigate and respond with depth, speed, and clarity," said Steve Johansson, managing director, CyberSecurity Breakthrough. "In a cybersecurity landscape dominated by detection and prevention tools, Magnet Forensics stands out for its intuitive approach, advanced analytics and comprehensive capabilities. Magnet Axiom Cyber helps organizations find the truth, get the evidence they need, and keep a step ahead. We're proud to award Magnet Axiom Cyber with 'Security Response Solution of the Year!'" About CyberSecurity Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the CyberSecurity Breakthrough Awards program is devoted to honoring excellence in information security and cybersecurity technology companies, products and people. The CyberSecurity Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough information security companies and products in categories including Cloud Security, Threat Detection, Risk Management, Fraud Prevention, Mobile Security, Web and Email Security, UTM, Firewall and more. For more information visit CyberSecurityBreakthrough.com. Tech Breakthrough LLC does not endorse any vendor, product or service depicted in its recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose. About Magnet Forensics Founded in 2010, Magnet Forensics is a developer of digital investigation solutions that acquire, analyze, report on, and manage evidence from digital sources, including mobile devices, computers, IoT devices and cloud services. Magnet Forensics products are used by more than 6,000 public and private sector customers in over 100 countries and help investigators fight crime, protect assets, and guard national security. www.magnetforensics.com
Magnet Forensics, a Canadian cybersecurity firm, is being acquired for $1.8 billion. Founded in 2008 at the University of Waterloo, the company went public in May 2021, raising $115 million on the Toronto Stock Exchange. The IPO funds were used for R&D, sales, marketing, acquisitions, and international expansion. Magnet Forensics is known for its digital investigation solutions, including its flagship product AXIOM and the controversial Graykey tool for unlocking encrypted devices.