VP Marketing
Posted on 8/24/2023

51-200 employees

Skills intelligence platform for enterprises
Company Overview
Workera is committed to shaping the future of work and education. The company is building a precision upskilling platform to help organizations upskill and reskill to meet the critical demand for key technological capabilities. Workera's platform also provides AI-driven mentorship at scale with its adaptive assessments and personalized learning plans that drive measurable results to close the skills gap.
AI & Machine Learning
Data & Analytics

Company Stage

Series B

Total Funding





Palo Alto, California

Growth & Insights

6 month growth


1 year growth


2 year growth

United States
Experience Level
Desired Skills
Lead Generation
Growth & Marketing
  • Proven experience as a Marketing leader in a B2B Enterprise SaaS company
  • Demonstrated success in demand generation, content marketing, and product marketing, with a track record of driving significant business growth
  • Proven capability to establish a superior standard for marketing materials, possessing a discerning eye for brand representation and design excellence
  • Strong understanding of B2B sales cycles and experience collaborating with sales teams to drive lead conversion
  • Solid grasp of digital marketing, social media, customer marketing, email marketing, and other relevant marketing channels
  • Analytical mindset with the ability to use data-driven insights to inform decision-making and measure marketing performance
  • Exceptional leadership and communication skills with the ability to inspire and motivate cross-functional teams
  • Entrepreneurial spirit, adaptability, and a drive for innovation
  • Develop a comprehensive marketing strategy aligned with the company's overall business goals
  • Identify target markets, customer segments, and positioning strategies to optimize the product's value proposition
  • Set clear marketing objectives, KPIs, and performance targets to drive results and measure the effectiveness of marketing campaigns
  • Oversee demand generation to develop and execute lead generation programs that effectively reach and engage potential customers
  • Implement multi-channel marketing campaigns, including digital marketing, email marketing, social media, webinars, events, and other creative approaches to generate leads
  • Analyze data and apply insights to optimize lead conversion rates and marketing ROI
  • Lead content marketing to create compelling and informative content that aligns with the company's value proposition and resonates with target audiences
  • Develop a content calendar and strategy for various stages of the buyer's journey to drive awareness, consideration, and conversion
  • Develop and execute go-to-market strategies for new product launches, ensuring successful product adoption and market penetration
  • Collaborate with Sales to provide them with the necessary marketing materials, sales enablement tools, and support to drive customer acquisition
  • Collaborate with Product to launch our newest innovations and spread the word about our technical work in AI, skills, and psychometrics
  • Ensure consistent brand messaging, positioning, and visual identity across all marketing collateral, communication channels, and customer touchpoints
  • Monitor and safeguard the brand's reputation and perception in the market
  • Set performance goals, provide regular feedback, and facilitate professional development opportunities for team members