Digital Marketing Intern

At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.

The American Equity Summer Internship Program offers an immersive real-world experience, closely replicating the career journey of an American Equity professional. Each intern will contribute to meaningful, hands-on projects that drive measurable business outcomes, gaining valuable experience along the way.

Interns will also have the opportunity to present their project work to company leaders, network with executives, and participate in educational programs designed to support their personal and professional growth. Additionally, interns will engage in community service projects and social events, building connections with fellow interns and the broader American Equity team.

The internship will be a 10 week program located at our downtown Des Moines office.

GENERAL PURPOSE OF THE JOB:
The Digital Marketing Intern support the Marketing team and assist in analyzing digital marketing data, generating insights, and helping optimize our marketing strategies. The intern have the opportunity to get a hands-on experience in marketing analytics, data interpretation, and strategic planning. The intern provides valuable support to professional staff within organizational functions that align with their field of study and contribute to ongoing projects gaining hands-on experience in a structured, professional environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

•    Assists in collecting and analyzing marketing data from various digital channels, including social media, SEO, and website performance.
•    Generates reports and surfaces actionable insights to enhance our digital experience across owned channels.
•    Conducts market research to identify trends, customer behaviors, and competitive insights.
•    Supports the marketing team in designing and executing data-driven marketing and personalization strategies.
•    Collaborates with cross-functional teams to implement customer experience objectives and sources data to support the effort.
•    Presents findings and insights to the marketing team to inform decision-making.
•    Perform ad-hoc analysis and reporting as needed. 
•    Completes project and support tasks with guidance from mentor and department leader.
•    Collaborates with fellow interns across departments on a strategic, cross-functional initiative that drives meaningful business impact.
•    Performs other related work as assigned.

SUPERVISORY RESPONSIBILITIES:
Direct Reports:  
General Description of Indirect Reports :  

EDUCATION AND/OR EXPERIENCE:
•    Currently pursuing a degree in Marketing, Business Analytics, Economics, or a related field.
•    Experience with Google Analytics, SEO tools, and social media analytics platforms.
•    Familiarity with statistical analysis software (e.g., R, SPSS, SAS) or programming languages (e.g., Python).
•    Previous internship or project experience in marketing or data analysis.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
•    N/A

KNOWLEDGE, SKILLS AND ABILITIES:

•    Effective verbal and written communication skills.
•    Ability to build strong relationships with internal and external partner.
•    Ability to effectively present information and respond to questions.
•    Ability to successfully prioritize requests and meet deadlines in a fast-paced work environment.
•    Strong organizational and time management skills.
•    Results driven with a sense of urgency that motivates others to achieve goals and improve performance.
•    Strong analytical skills with the ability to interpret complex data sets.
•    Proficiency in Microsoft Excel and familiarity with data presentation.
•    Basic understanding of digital marketing channels and relevant metrics. - Excellent attention to detail and organizational skills.
•    Ability to work independently and as part of a team.

DISCLAIMER
This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job related instructions and be required to perform other job related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.