Director of Product Marketing
Go-To-Market
Confirmed live in the last 24 hours
Venafi

201-500 employees

Secures and manages machine identities across networks
Company Overview
Venafi stands out as a leader in the cybersecurity industry, specializing in the protection of machine identities across extended enterprise networks. With over a decade of experience, the company offers advanced solutions such as TLS Protect for Kubernetes and TLS Protect Cloud, which monitor, govern, and automate machine identities. Venafi's commitment to anticipating future cybersecurity issues, coupled with its collaborative culture and opportunities for learning and sharing in the Warrior Community, make it an attractive workplace for those seeking to contribute to the protection of the world's digital economy.
Cybersecurity
Consulting
Data & Analytics

Company Stage

Series G

Total Funding

$162.2M

Founded

2004

Headquarters

Salt Lake City, Utah

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-4%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Marketing
CategoriesNew
General Marketing
Product Strategy
Product Marketing
Product
Growth & Marketing
Requirements
  • A proven track record of building and leading product, solutions, and platform marketing teams in a hypergrowth environment.
  • Demonstrated experience bringing new categories to market: driving company positioning, branding, launch messaging, etc.
  • A history of success communicating new B2B solutions to Tech practitioners, Tech CXOs and Developers. B2B experience is necessary. Experience in Security, Identity or Systems management is desirable.
  • Excellence in Business Acumen. Proven experience synthesizing and translating market needs into marketing and product directions.
  • The proven ability to manifest the product vision/direction via compelling positioning and messaging.
  • Strong organizational and analytical skills along with excellent communication skills.
  • A track record of being a people-focused leader with proven ability to build creative and collaborative teams, develop people, and link performance to overall business objectives.
  • A demonstrated passion for pushing the innovation envelope in marketing.
Responsibilities
  • Build and scale an already world-class product marketing team with members who are experts in the customers, the products, and the communications to the market.
  • Partner with the Product Management and Engineering teams to drive strategy around product positioning for existing products and new launches.
  • Define and execute pricing and packaging strategies for products, solutions, and platform.
  • Bring new products to market, both internally through sales enablement and externally through press, analyst, and influencer outreach and thought leadership programs.
  • Define personas and buyer journeys utilizing data, research, and insights.
  • Partner with the demand gen teams to design integrated customer and prospect journeys that generate awareness and demand. Be proactive in recognizing where pipeline gaps exist and partner with Sales and Marketing to deliver focused campaigns and sales plays.
  • Partner with sales to develop sales plays and GTM programs that help drive the pipeline, find new buyers, and cross-sell into existing accounts.
  • Drive ongoing analysis of the market, customers, and products, including win-loss, message testing, and product usage and adoption analysis.
  • Coach and mentor product marketers.