Strategy Intern

We are looking for a Strategy Intern to join our team for 10 weeks this summer (June 3rd to August 8th) who is able to provide strategy support with research, key insights, and developing presentations across various client partners.

Giant Spoon is a modern full-service agency that leads its big ideas with strategy. We focus on the inner dynamics of culture and our client’s target audiences in order to develop the right blueprint for each project. Our campaigns are dedicated to breaking convention and getting noticed in meaningful ways, which all begins with strategic thinking.

We are looking for individuals with a creative and entrepreneurial drive and excitement to work in a fast-paced environment while thinking quickly on their feet. This internship will not only provide insight into translating audience insights and marketing objectives into campaign strategies and various other strategic deliverables (e.g. personas, messaging frameworks, etc.), but will provide the opportunity to learn how to proficiently work on brand strategy throughout all its phases —from consumer understanding and strategic planning to idea development and execution.

The ideal candidate will demonstrate a strong appetite for information, whether about subcultures, new technology, business and industry, emerging platforms, social content, pop culture, and everything in between. They should demonstrate a strong ability to observe and interpret information in order to uncover and clearly communicate actionable insights that create value for our clients, and are eager to proactively jump into projects

As a Giant Spoon intern, you will be welcome to join any town halls, weekly updates, lunches and happy hours during the summer. As part of the program, we will also be offering a series of workshops and Q&As with craft leads to gain insights into the day to day of neighboring departments. 

This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays and Thursdays. 

Responsibilities

• Conduct research using various tools, social media, and/or search engines to source data, articles, images, trends, reports, reviews, and opinions.
• Provide support with writing and presentation development and designing slides.
• Fulfill and manage a high-volume of ad-hoc research requests.
• Create trend reports and audience intelligence.
• Support the team in brainstorming creative ideas relevant to projects/campaigns.
• Aid in the development of social production, activations and ideas. 
• Consistently monitor and recap the latest  strategy tactics, industry news, and cultural trends (e.g. create a 2025-2026 culture calendar).
• Create a Spoonfed project (a mini-presentation on a relevant topic) in collaboration. with other interns that will be presented internally at Giant Spoon.

Requirements

• Strong interest in brand and marketing strategy.
• Interest in both quantitative and qualitative research methods to explore trends and understand audiences for our clients’ brands.
• Strong desire to learn more about consumer behavior today and in the future. 
• Highly organized, exhibits excellent time management skills, and demonstrates attention to detail.
• Communicative and proactive contributor.
• Strong writing and proof-reading skills (style/grammar) particularly when it comes to spelling and formatting.
• Research experience and rigor—can quickly, thoroughly and accurately answer. specific research questions from team leads.
• Receptive to feedback and makes meaningful adjustments.
• Experience working with Google Suite (Gmail, Docs, Slides, Sheets) and Slack is a plus. 
• Marketing tool knowledge (e.g., Simmons, GWI, WARC, Statista, Brandwatch) preferred but not required.

The anticipated hourly rate for this position is $18.00-20.00. The rate is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location.