Full-Time

Principal – Plaque Product Marketing

Posted on 8/6/2024

HeartFlow

HeartFlow

501-1,000 employees

Non-invasive cardiac testing for heart disease

Healthcare

Compensation Overview

$150k - $190kAnnually

+ Cash Bonus + Stock Options

Senior, Expert

Austin, TX, USA

Remote work is an option.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
  • Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging.
  • Experience in close collaboration with cross-functional team and sales organization to drive campaign execution.
  • Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.
  • Proven ability to establish/set marketing strategy and drive execution.
  • Critical and analytical thinking to solve business challenges.
  • Self-motivated, entrepreneurial, able to contribute both individually and as a leader.
  • Excellent presentation, written, and verbal communication skills.
  • Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
  • Bachelor's Degree in a related field, preferably business or science.
  • Minimum of 7 years of relevant experience in marketing or market development, or advanced degree with a minimum of 5 years relevant experience in marketing or market development.
  • Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
  • Previous experience in a start-up environment required.
Responsibilities
  • Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities.
  • Customize HeartFlow Plaque Analysis value propositions, key messages, and assets to drive adoption with Ordering Provider stakeholder.
  • Understand barriers-to-adoption for Ordering Physicians, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Develop comprehensive strategic and tactical marketing plans for driving adoption with Ordering Physicians, aligning with overall program goals.
  • Collaborate across Marketing to ensure cohesive marketing plan.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Coordinate with Medical Affairs to identify and influence podium presentations at crucial conferences.
  • Closely manage timelines across all activities to drive execution.
  • Set metrics to measure the effectiveness of the marketing programs.

HeartFlow provides a non-invasive cardiac test that helps visualize a patient's coronary arteries in detail. This technology allows physicians to diagnose and treat heart disease more effectively without the need for invasive procedures, which reduces risks for patients and costs for healthcare providers. HeartFlow's main products include the HeartFlow Analysis, which encompasses various analyses like FFRCT, RoadMap, Plaque, and HeartFlow Planner. These products have received FDA clearance and are available in the United States, the United Kingdom, Japan, and Canada. Unlike many competitors, HeartFlow focuses on providing a safer and more efficient diagnostic method for cardiovascular care. The company's goal is to enhance the quality of heart disease treatment through advanced visualization technology.

Company Stage

Series F

Total Funding

$858.5M

Headquarters

Redwood City, California

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • HeartFlow closed a $215 million Series F funding round in April 2023.
  • The global non-invasive cardiac imaging market is projected to grow significantly.
  • HeartFlow's technology aligns with the trend towards value-based care in healthcare.

What critics are saying

  • Emerging AI-driven competitors could threaten HeartFlow's market share.
  • Algorithmic bias in AI models could lead to inaccurate diagnoses.
  • Integration into healthcare systems may face resistance due to complexity and cost.

What makes HeartFlow unique

  • HeartFlow offers the only combined anatomy, physiology, and plaque analysis for heart disease.
  • HeartFlow's non-invasive FFRCT Analysis is FDA-cleared and widely available globally.
  • HeartFlow's AI-driven technology provides personalized 3D heart models for precise diagnostics.

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Benefits

Remote Work Options

Stock Options

401(k) Company Match

INACTIVE