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Full-Time

Principal – Plaque Product Marketing

Updated on 9/13/2024

HeartFlow

HeartFlow

501-1,000 employees

Non-invasive cardiac testing for heart disease

Healthcare
Biotechnology

Compensation Overview

$150k - $190kAnnually

+ Cash Bonus + Stock Options

Senior, Expert

Austin, TX, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Salesforce
Marketing
Requirements
  • Experience and track record in developing and launching marketing initiatives in the healthcare space to drive business results.
  • Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging.
  • Experience in close collaboration with cross-functional team and sales organization to drive campaign execution.
  • Experience working with Imaging Cardiologists/Radiologist, General Cardiologist, Interventional Cardiologist and CV line Administrators.
  • Proven ability to establish/set marketing strategy and drive execution.
  • Critical and analytical thinking to solve business challenges.
  • Self-motivated, entrepreneurial, able to contribute both individually and as a leader.
  • Excellent presentation, written, and verbal communication skills.
  • Strong interpersonal skills and proven ability to collaborate and work cross-functionally to drive results.
  • Bachelor's Degree in a related field, preferably business or science.
  • Minimum of 7 years of relevant experience in marketing or market development, or advanced degree with a minimum of 5 years relevant experience in marketing or market development.
  • Previous medical device, life science, or healthcare commercial marketing and market development experience, including developing and launching marketing initiatives and campaigns to drive adoption.
  • Previous experience in a start-up environment required.
Responsibilities
  • Understand the patient journey and cultivate deep understanding of customer needs, competitive dynamics, and market opportunities.
  • Customize HeartFlow Plaque Analysis value propositions, key messages, and assets to drive adoption with Ordering Provider stakeholder.
  • Understand barriers-to-adoption for Ordering Physicians, work cross-functionally to formulate strategies and develop plans to break down these barriers to maximize success.
  • Develop comprehensive strategic and tactical marketing plans for driving adoption with Ordering Physicians, aligning with overall program goals.
  • Collaborate across Marketing to ensure cohesive marketing plan.
  • Collaborate with Marketing Communications to build and execute the omnichannel strategy reach target customer segments.
  • Collaborate with Sales Training to build content for continued education of the salesforce.
  • Partner closely with Sales leadership and Field Advisory Board to develop effective tools for salesforce to achieve results.
  • Coordinate with Medical Affairs to identify and influence podium presentations at crucial conferences.
  • Closely manage timelines across all activities to drive execution.
  • Set metrics to measure the effectiveness of the marketing programs.

HeartFlow provides a non-invasive cardiac test that helps visualize a patient's coronary arteries in detail. This technology allows physicians to diagnose and treat heart disease more effectively without the need for invasive procedures, which reduces risks for patients and costs for healthcare providers. HeartFlow's main clients are healthcare professionals seeking safer diagnostic methods. The company's product offerings include the HeartFlow Analysis, which consists of various analyses like FFRCT, RoadMap, and Plaque Analysis, all of which have received FDA clearance and are available in multiple countries including the US, UK, Japan, and Canada. Unlike competitors, HeartFlow focuses on non-invasive solutions that enhance treatment planning and patient safety. The goal of HeartFlow is to improve cardiovascular care by providing advanced diagnostic tools that facilitate better treatment decisions.

Company Stage

Series F

Total Funding

$1.2B

Headquarters

Redwood City, California

Founded

2010

Growth & Insights
Headcount

6 month growth

6%

1 year growth

14%

2 year growth

18%
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Simplify's Take

What believers are saying

  • The recent $215 million Series F funding round led by Bain Capital Life Sciences positions HeartFlow for significant growth and expansion.
  • HeartFlow's AI-enabled products, such as the RoadMap Analysis, enhance diagnostic accuracy and efficiency, potentially improving patient outcomes and physician workflows.
  • With coverage by 100% of Medicare and over 98% of commercial payers, HeartFlow's technology is widely accessible, increasing its adoption and market penetration.

What critics are saying

  • The cardiovascular care market is highly competitive, requiring continuous innovation to maintain a leading position.
  • Regulatory hurdles and the need for ongoing FDA clearances could delay product launches and market entry.

What makes HeartFlow unique

  • HeartFlow's non-invasive cardiac test offers a safer and more efficient alternative to traditional invasive procedures, setting it apart in the cardiovascular care market.
  • The company's comprehensive product portfolio, including FFRCT, RoadMap, and Plaque Analysis, provides a unique combination of anatomical and physiological visualization of coronary arteries.
  • HeartFlow's technology has received FDA clearance and is commercially available in multiple countries, ensuring a broad market reach and regulatory credibility.