Full-Time

Director – Demand Generation

Confirmed live in the last 24 hours

Coalition

Coalition

501-1,000 employees

Active insurance and cybersecurity risk management

Cybersecurity
Financial Services

Compensation Overview

$160k - $200kAnnually

Senior, Expert

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Requirements
  • 7+ years of experience in a demand generation or growth marketing role.
  • Previous leadership experience managing teams in high performance environments
  • Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required.
  • Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.
  • Proficiency in performance analysis, campaign assessment, and audience segmentation
  • Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity.
  • High attention to detail, and the ability to lead and manage complex projects effectively
  • Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking
  • Skillfully manage senior leadership/exec/C-level to communicate on campaigns
  • Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization
  • Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI
  • Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.
  • Previous experience and understanding of how to leverage automation tools and martech to creatively execute and report on campaign results.
Responsibilities
  • Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments. Build repeatable processes for designing customer journeys, budget, and personnel allocation.
  • Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.
  • Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact.
  • Work with data teams to design and build requirements for segmentation and audience targeting
  • Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements
  • Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content
  • Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects.
Desired Qualifications
  • Experience in insurance and/or fintech and healthtech verticals are a plus but not required.

Coalition provides Active Insurance, which combines insurance coverage with cybersecurity tools to help businesses prevent digital risks. Their main product, Coalition Control, is a platform that offers automated cyber alerts, expert guidance, and third-party risk management to help businesses manage potential cyber attacks. Coalition stands out from competitors by integrating insurance with proactive cybersecurity measures, rather than just offering reactive coverage. The company's goal is to empower businesses to mitigate cyber threats effectively and enhance their overall security posture.

Company Stage

Series F

Total Funding

$749M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Coalition raised $250 million in Series F funding, boosting growth potential.
  • Acquisition of Jumbo enhances Coalition's B2B cyber insurance capabilities.
  • Rising cyber threats increase demand for Coalition's comprehensive cyber insurance solutions.

What critics are saying

  • Integration challenges from Jumbo acquisition may divert focus from core operations.
  • Increased competition from Hawk AI could impact Coalition's market share.
  • Regulatory scrutiny from insurance carrier acquisition may affect operational efficiency.

What makes Coalition unique

  • Coalition is the first Active Insurance provider, integrating insurance with cybersecurity tools.
  • Coalition Control offers automated cyber alerts and third-party risk management globally.
  • Coalition Security Labs provides cybersecurity education and insights to policyholders and the security community.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Enjoy a highly fulfilling, mission-driven culture

Health, dental, and vision benefits for you and your family

Life insurance and disability benefits

Paid parental leave

401(k) plan

Wellness and commuter benefits

Flexible working hours

Open vacation days

We embrace distributed work; some benefits will vary by location

You are an owner. We offer stock options to each of our employees