Full-Time
Director – Demand Generation
Confirmed live in the last 24 hours
Coalition
501-1,000 employees
Active insurance and cybersecurity risk management
Compensation Overview
$160k - $200kAnnually
Senior
Remote in USA
- 7+ years of experience in a demand generation or growth marketing role.
- Previous leadership experience managing teams in high performance environments.
- Experience driving vertical marketing or channel based programs via field sales. Insurance and/or fintech and healthtech verticals are a plus but not required.
- Experience driving multi channel, high performing, integrated campaigns to meet marketing goals and objectives.
- Proficiency in performance analysis, campaign assessment, and audience segmentation.
- Exceptional communication, problem-solving, teamwork, and the ability to handle high levels of ambiguity.
- High attention to detail, and the ability to lead and manage complex projects effectively.
- Solid understanding of online and offline channels (such as email, social, paid ads, DM etc), attribution, best practices and tracking.
- Skillfully manage senior leadership/exec/C-level to communicate on campaigns.
- Ability to set clear goals, identify possible blockers, make the right tradeoffs and mediate between teams to find best possible outcomes for the organization.
- Budget Management: Proficiency in planning and managing campaign budgets to maximize ROI.
- Project Planning: Strong organizational skills to plan and coordinate multiple campaigns simultaneously.
- Previous experience and understanding of how to leverage automation tools and martech to creatively execute and report on campaign results.
- Own the campaign planning and execution function to drive coherent and impactful marketing campaigns across audience segments. Build repeatable processes for designing customer journeys, budget, and personnel allocation.
- Lead, mentor, and manage a team of campaign managers, providing guidance on campaign development, best practices, and performance optimization.
- Monitor the progress and results of marketing campaigns to ensure they meet objectives and provide reports to executive leadership on campaign performance, ROI, and market impact.
- Work with data teams to design and build requirements for segmentation and audience targeting.
- Work closely with PMMs and Content teams to ensure the coordinated delivery of all elements related to campaign requirements.
- Collaborate with Sales and other cross-functional teams as needed to ensure alignment of marketing strategies with sales objectives and increase utilization of marketing content.
- Allocate and manage marketing budgets, ensuring effective use of resources across various campaigns and projects.
Coalition provides Active Insurance, which combines insurance coverage with cybersecurity tools to help businesses prevent digital risks. Their main product, Coalition Control, is a platform that offers automated cyber alerts, expert guidance, and third-party risk management to help businesses manage potential cyber attacks. Coalition stands out from competitors by integrating insurance with proactive cybersecurity measures, rather than just offering reactive coverage. The goal of Coalition is to empower businesses to mitigate cyber threats before they occur, ensuring a safer digital environment.
Company Stage
Series F
Total Funding
$749M
Headquarters
San Francisco, California
Founded
2017
6 month growth
↑ 5%1 year growth
↑ 11%2 year growth
↑ 27%
Simplify's Take
What believers are saying
- Coalition's $5 billion valuation and substantial funding rounds indicate strong investor confidence and potential for rapid growth.
- The acquisition of Jumbo and an insurance carrier will likely lead to expanded service offerings and market reach, providing more opportunities for employees.
- Coalition's integrated approach to cyber insurance and cybersecurity tools positions it as a leader in the industry, offering employees the chance to work on innovative solutions.
What critics are saying
- The competitive landscape in both the cybersecurity and insurance sectors is intense, requiring Coalition to continuously innovate to maintain its edge.
- Rapid expansion and multiple acquisitions could lead to integration challenges, potentially disrupting operations and affecting employee morale.
What makes Coalition unique
- Coalition uniquely combines cyber insurance with cybersecurity tools, offering a comprehensive risk management solution that sets it apart from traditional insurers.
- The acquisition of Jumbo and an insurance carrier allows Coalition to expand its service offerings and provide policies through its own admitted insurance carrier, enhancing its market position.
- Coalition's significant funding rounds, including a $250 million Series F, underscore its financial strength and ability to invest in advanced cybersecurity technologies.
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Benefits
Enjoy a highly fulfilling, mission-driven culture
Health, dental, and vision benefits for you and your family
Life insurance and disability benefits
Paid parental leave
401(k) plan
Wellness and commuter benefits
Flexible working hours
Open vacation days
We embrace distributed work; some benefits will vary by location
You are an owner. We offer stock options to each of our employees