Marketing Campaign Manager
Posted on 4/4/2023
Raleigh, NC, USA
Experience Level
Desired Skills
Data Analysis
  • Bachelor's degree preferably in Marketing, Business or related discipline
  • 5+ years experience developing and executing B2B campaign marketing with a proven track record of achieving results
  • Experience delivering campaigns that support both buyer persona, vertical and product strategies and understanding channels that deliver across both
  • Exceptional leadership and teamwork skills
  • Previous content marketing experience a must-have
  • Strong written skills with the ability to translate technical product detail into customer benefits. Strong sense of ownership and dedication to accomplish goals and succeed. Ability to travel up to 20% is required
  • Accountable for planning, developing, executing, measuring, optimizing and budget management for integrated campaigns for customer acquisition, expansion and retention efforts
  • Execute on the collective campaign and demand strategy to grow, measure and improve marketing sourced and influenced pipeline and revenue across customer acquisition, expansion and retention campaigns
  • Deliver on compelling campaigns and multi-channel programs to optimally engage our target personas, which result in pipeline generation for sales
  • Use data and analytics to optimize a full-funnel campaign, evaluating performance across goals and channels
  • Help drive thought leadership, improve efficiencies and strengthen our overall impact - while staying current on the latest marketing trends, campaign methodologies and marketing technologies to ensure success
  • Take an active role in providing content direction and have a unique willingness to not only strategize but also write content along with the team, when necessary
  • Responsibility in working with ABM campaigns, ideally intent-based tools like TechTarget and 6sense
  • Uncanny willingness to learn and deeply understand Bandwidth business principles to include Bandwidth customers, prospects and beyond
  • Vast experience in a wide-marketing tool belt including experience with ABM, SEO, optimization testing, email nurture and automation, events, and digital experience
  • Provide strategic guidance to prioritized integrated and digital marketing programs and campaigns through an agile and iterative approach
  • Responsible for attacking position in a player-coach approach with a roll-up-your-sleeves mentality to help your small team accomplish lofty goals
  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses
  • All new hires receive four weeks of PTO
  • PTO Embargo. When you take time off (of any kind!) you're embargoed from working. Bandmates and managers are not allowed to interrupt your PTO - not even with email
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges
  • “Mahalo moments” program grants additional time off for life's most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist
Desired Qualifications
  • Telecommunications industry experience is a plus

1,001-5,000 employees

Global enterprise communications platform
Company Overview
Bandwidth’s mission is to develop and deliver the power to communicate with their universal communications platform. The company provides a cloud-ready voice, messaging, and emergency service connectivity for enterprises that simplifies how businesses deliver integrated global experiences.
  • 100% Medical & Dental Coverage
  • 401(k) & College Savings Plan
  • PTO with Email Embargo
  • Free Gym Membership
  • 90 Minute Workout Lunches
  • Employee Development Opportunities
Company Core Values
  • Serve
  • Communicate & Comit
  • Innovate & Integrity
  • Lead & Learn