Full-Time

Paid Social Associate Director

Posted on 8/27/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Requirements
  • 5+ years of full-cycle paid social media experience, preferably in an agency environment
  • Experience applying social marketing to brand-building and direct response initiatives
  • Demonstrated team management experience and leadership capabilities
  • Knowledge of syndicated research tools
  • Familiarity with third-party ad serving technologies
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Polished presentations skills are a must
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges
  • Ability to sell ideas clearly and deliver value
  • Self-driven to meet and exceed revenue and goals for our clients
Responsibilities
  • Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
  • Leverage social best-practices across all social tactics
  • Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
  • Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
  • Continuously expend and develop skills by participating in ongoing training, workshops, etc.
  • Support any new business pitches and related work as required
  • Responsible for managing and developing social team in day-to-day workflow and career progression

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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