Performance Marketer

We’re looking for a Performance Marketer to build and scale Fam’s paid acquisition engine.

This is a 1→10 role — you’ll own end-to-end growth across Google and Meta, drive high-quality user acquisition at scale, and turn performance marketing into a predictable, efficient growth lever.

This role sits at the intersection of growth, product, and analytics — requiring sharp execution, strong attribution thinking, and a deep understanding of user funnels.

Must-haves
 • 3–5 yrs in performance marketing 
  • Strong experience in B2C/ product based companies
  • Hands-on: Google Ads + Meta Ads
  • Strong MMP experience 
  • Solid understanding of attribution, funnel metrics, incrementality
  • Proven ability to scale installs with controlled CAC
  • Strong analytical + experimentation skills
  • High ownership; executes fast 
  • Has AI native mindset

Good to haves
• Gen Z audience understanding
 • Experience operating at scale — large budgets, high velocity experiments, consistent growth
 • Basic creative strategy understanding

Roles and Responsibilities

1. Paid Acquisition (Own)
  • Own and scale Google + Meta for user acquisition
  • Manage large budgets with focus on CAC and quality installs
  • Continuously optimize campaigns

2. Attribution & Measurement (Own)
  • Own MMP setup, tracking, and attribution accuracy
  • Track performance across channels and resolve overlaps
  • Build and monitor core metrics: CAC, CPI, activation rate, LTV

3. Funnel Optimization (Own)
  • Improve install → KYC → activation → transaction funnel
  • Identify drop-offs and work with product to fix them
  • Optimize for downstream metrics, not just installs

4. Experimentation (Own)
  • Run high-velocity A/B tests across audiences, creatives, and bidding
  • Test new channels and scale what works
  • Drive a strong experimentation culture with clear learnings

5. Creative Iteration (Drive)
  • Work with design/content to build high-performing ad creatives
  • Identify winning hooks for Gen Z (formats, messaging, trends)
  • Rapidly iterate based on performance data

6. Growth & Efficiency (Own)
  • Balance scale vs efficiency (CAC, LTV, payback)
  • Improve channel ROI and reduce dependency on any single platform
  • Identify new scalable acquisition opportunities